The effectiveness of the tourism stimulus program

In the first 8 months of 2025, Da Nang recorded a strong growth in the number of guests staying, accordingly, the total number of guests staying is estimated at more than 12.8 million, an increase of more than 20% over the same period... This result reflects positively from the tourism stimulus programs that have been effectively implemented by Da Nang city, making an impression on domestic and international tourists in recent times.

International tourists arrive in Da Nang by sea. Photo: PHUC QUAN

From the beginning of 2025, Da Nang city (old) announced a program to stimulate and attract tourists to Da Nang city in 2025 with the theme "Enjoy Da Nang - Many experiences". The program introduces special festivals, events and tourism products with incentives. Miss International 2024 Huynh Thi Thanh Thuy takes on the role of Tourism Ambassador of the city.

After the merger, in August 2025, the city continued to announce the tourism stimulus program at the end of 2025 with the theme "New Da Nang - New Experience - New Da Nang - New Experience" with a series of grand festivals, large-scale events and many attractive incentives... The program has the participation of more than 300 corporations, enterprises, more than 200 business establishments and many technology units, aiming to promote and position the brand of Da Nang destination in a new position.

The highlight of the program is the diversity and richness of tourism products and services, combined with strong digital transformation applications, bringing new experiences to tourists.

The content includes 5 special programs and 2 new technology solutions. The 5 programs include: "Enjoy Da Nang - Many new experiences", "3 experience passports", "Journey to experience events and festivals", "I love Da Nang" and special preferential policies for MICE tourists (tourism combined with conferences, seminars, exhibitions) and wedding tourism. These programs apply from August 15, 2025 to March 2026;

50 unique green and ecological tourist destinations including 6 conservation areas and national parks; 14 tourist villages; 8 eco-tourism and community areas; 8 farmstays; 14 hotels and green accommodation facilities will accompany the 3 passport experience program with continuous incentives and gifts from now until the end of the year.

Director of the Department of Culture, Sports and Tourism Truong Thi Hong Hanh said that the stimulus program has a very special meaning, at the moment when Da Nang tourism has turned a new page - a tourist city with a larger space, a new stature after expanding its boundaries, ready to welcome visitors from all over the world.

In 2025, the city aims to welcome more than 17.3 million visitors, of which 7.6 million are international visitors and 9.7 million are domestic visitors, with revenue of more than VND29.9 trillion. These are challenging but also hopeful numbers, so in addition to stimulating tourism, the city needs to continue implementing synchronous solutions to attract visitors.

In particular, communication and tourism promotion work is focused on, implemented through multiple channels, both online and in person, oriented towards key markets with many attractive forms. The city focuses on communicating the image of the new Da Nang destination; about Da Nang tourism awards such as: Hoi An ranked 6th in the top 25 most beautiful cities in the world in 2025 - World's Best Awards 2025 by Travel Leisure magazine;

Hoi An and Cu Lao Cham: top tourist destinations in the world that say no to plastic waste with the communication message: New Da Nang - New Experience.

In addition, the industry has seriously implemented work to ensure security, safety, environmental sanitation, food safety, and prevent stalking and soliciting of tourists.

Source: https://baodanang.vn/hieu-qua-tu-chuong-trinh-kich-cau-du-lich-3303354.html