Jennie Blackpink helps Gentle Monster brand buy huge real estate

Jennie Blackpink increases the appeal of the brand she is an ambassador for. Photo: AllKPop.

II Combine, a major Korean company of the world- famous eyewear brand Gentle Monster, has purchased a 305.62 square ^meter luxury house in Gangnam, Seoul for 28.5 billion won ($20.7 million) in cash, without any debt. This is the largest real estate acquisition in Korea this year.

The company's strong growth and financial strength don't stop there. Last November, the company spent 34 billion won (about $24.5 million) to build a commercial and office building with a total area of ​​445.21 ^square meters.

It is known that Blackpink's Jennie played a key role in all these achievements as her collaboration with Gentle Monster significantly improved the brand's global reputation and secured the brand's position in the market.

People often refer to Gentle Monster's sunglasses as "Jennie's sunglasses", which has brought Gentle Monster into the spotlight worldwide.

Many celebrities also love this fashion trend and show off the stylish glasses that are part of Jennie's advertising campaign.

The brand's clients include celebrities such as Beyonce, Rihanna, Gigi Hadid, Travis Scott, Kendrick Lamar, Susan Sarandon, Tilda Swinton, Billie Eilish, Dua Lipa, Hailey Bieber and Jaeha Oh.

Established in 2011, "II Combine" has diversified its portfolio with brands such as Tamburins in cosmetics and Nudake in desserts, posting consolidated sales of 608.27 billion won and operating profit of 151.11 billion won last year.

Jennie is also the Global Ambassador of Tamburins, thanks to the superstar's promotional posters hanging in various stores of the brand and strategic areas in Seoul, it has become a tourist attraction visited by many foreigners.

Source: https://laodong.vn/van-hoa-giai-tri/jennie-blackpink-giup-thuong-hieu-gentle-monster-mua-bat-dong-san-khung-1366064.ldo