“Soft shield” to identify and prevent violations in the digital environment

The press and media contribute to creating a transparent, safe and trustworthy cyberspace. (Source: GOVERNMENT NEWSPAPER)

Spread knowledge, orient awareness

In the context of a strong development of the market economy and national digital transformation, the press is not only a channel for transmitting information but also a tool for education, monitoring and fighting against wrongful manifestations in social life. Moreover, the press is increasingly affirming its role as the "extended arm" of the State in managing society by law. By spreading knowledge, orienting awareness and raising citizens' legal awareness, the press contributes to consolidating the legal foundation, building a transparent and sustainable development environment, especially in new areas such as e-commerce, creative economy and digital media.

Commenting on the role of the press in the fight against e-commerce violations today, Dr. Dinh Van Trung, Ho Chi Minh National Academy of Politics, said: The press discovers and reflects violations in KOC/KOL activities - marketing activities using influential people to promote products or services...

Reality has proven that in recent times, many prominent cases have shown the sensitivity and guiding role of the press and media in warning, social criticism, and creating public pressure. Citing a recent incident, Dr. Dinh Van Trung said: In the case of "vegetable candy" and "fake milk", the press was the first force to report, investigate, and expose the advertising trick of "deifying" the effects, and swapping the concept of "functional food" - "medicine". The series of articles published in the media have helped the public understand the nature of commercial fraud, and at the same time, forced the authorities to intervene and handle it.

Recently, the “Hoang Huong” case, in which a famous KOC was prosecuted for “violating accounting regulations, causing serious consequences”, was reported quickly and from many angles by the press. This shows that the press contributes to re-examining the professional ethics and social responsibility of KOLs/KOCs, and at the same time helps consumers understand that “media influence is not outside the scope of the law”.

The case of "Quang Linh Vlog" is also a typical example, causing public opinion to stir when some videos and advertising products related to charity activities were exploited in the wrong direction or were taken advantage of to commercialize images.

It can be affirmed that the articles reflecting the media have helped the public to correctly perceive the boundary between inspiration and commercial promotion, alerting the content creation community about standards and legality in the online environment. Those cases demonstrate the role of "social reflex" of the press when investigating, warning, and orienting public opinion not only stopping at information, but also actions to protect justice and community trust.

Creating a “mental vaccine” in the digital environment

Despite their important role, experts say that some media outlets still carry out "disguised PR", "buy articles", or "polish the brand" of KOLs/KOCs who violate the law, reducing the objectivity and credibility of the media. The lack of legal expertise and digital technology makes many reporters and editors incapable of detecting e-commerce fraud early. The spread of information across borders (TikTok, YouTube, Facebook) makes it difficult to verify and remove false content...

In order to improve the effectiveness of press activities, Dr. Dinh Van Trung said that it is necessary to improve professional capacity and media ethics, strengthen training and foster knowledge of law, digital economy, and digital media for reporters and editors, build a Code of Professional Ethics and Communication Integrity in e-commerce activities, associated with the values of "Integrity - Responsibility - Transparency".

In addition, it is necessary to promote the role of Centers, Institutes, and Associations, which should be considered strategic partners of the press. In addition, it is necessary to develop programs such as coordinating the verification of information on products, businesses, KOLs/KOCs; publishing the annual list of "Transparent Enterprises - KOLs"; providing technical support for monitoring, tracing origins, authenticating anti-counterfeit stamps and codes... Connecting management agencies and press agencies to establish an E-commerce Early Warning Coordination Center, where press agencies, associations, and ministries and branches share data and warn of violations. Building a mechanism of "Press accompaniment - State creation - Society supervision", creating an effective control triangle.

According to experts, in the digital economy, the press not only reports but also creates knowledge and trust. Each article, report, and media topic has a social responsibility - a "spiritual vaccine" against lies and manipulation in e-commerce activities. Therefore, it is necessary to diversify propaganda forms. Develop a digital page "Law and Digital Economy" on television and electronic newspaper platforms. Organize legal talkshows, podcasts, and livestreams - where experts, journalists, KOLs/KOCs interact directly with the public. Encourage multimedia investigative reports on e-commerce, advertising, and media ethics.

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Source: https://nhandan.vn/la-chan-mem-nhan-dien-ngan-ngua-vi-pham-tren-moi-truong-so-post916242.html