How to make rich visitors to Vietnam willing to "empty their pockets"?

(Dan Tri) - The sales director of a large hotel chain said that if we want high-end customers to come to Vietnam and be willing to pay, all experiences and services need to touch the customers' emotions.

Characteristics of high-end tourists For many years, tourism professionals have been struggling to find ways to position the Vietnamese tourism brand. Instead of being a destination for cheap tourism, many people hope that Vietnam will become a high-quality, classy destination to welcome high-end tourists. In fact, Vietnam has welcomed many international groups with high spending levels from key markets such as Korea, the Middle East, Europe, and the US. Most recently in August, a group of 4,500 Indian tourists came to Vietnam. However, in general, according to experts, the number of high-end tourists with high spending levels in our country is still quite modest. Therefore, the question of how to create products to "hit the mark, hit the right spot" for this group of tourists when they come to Vietnam is a matter of particular concern to tourism managers and businesses providing high-end tourism services. This is also the issue that experts analyzed at the seminar "Which products are for high-end tourists coming to Vietnam in 2024" held on October 11 in Hanoi. According to Mr. Nguyen Hoai Bao, Director of Wildtour Travel Company, this is a group of customers with high income who want to find unique experiences, require comfort and high quality along with personalized services. This group of customers is also interested in sustainable tourism and resort tourism combined with health care. Among the types of high-end tourism products, the leading is resort tourism at high-end resorts with guests spending from 1,500 USD to 10,000 USD/night (37 million VND - 250 million VND). This group of customers is often particularly interested in unique types of tourism services such as scuba diving, golf tourism, cruise tourism or wildlife exploration tourism, cave exploration.

In recent years, Vietnam has welcomed billionaire delegations to hold luxury weddings.

Meanwhile, through research data, Mr. Liam Cordingly, chief economist of the Oxford Economics Research Organization, said that on average, tourists to Southeast Asia (including Vietnam) are willing to pay an additional 250 USD/person/day (6.2 million VND) to visit tourist destinations that offer high-end culinary experiences. Upgrading products, attracting wealthy customers willing to spend big Ms. Nguyen Thanh Thuy - Sales Director of Silk Path hotel system, said that if we want high-end customers to come to Vietnam to be willing to pay more, the services provided need to touch their emotions. That is understanding the customers. "Obviously, we cannot use conventional tourism products to welcome this group of customers but need to design them specifically. Each of them has their own requirements and needs. From cuisine to services and all the small details around them, we need to satisfy the customers' preferences," Ms. Thuy analyzed. Sharing the same view, Ms. Ngo Thi Huong, Deputy General Director of Sales and Marketing of Vinpearl Joint Stock Company, commented that for the high-end customer segment, each customer requires a separate product that needs to be personalized. The most important thing is to understand who the customer is, what they want, to determine the right service they need and develop products to suit the target. "We have built a culinary map on Hon Tre Island, whether staying for 3 days 2 nights or 4 days 3 nights, visitors can experience a variety of cuisines from different countries. When products are tailored to each customer segment, it will encourage customers to spend more," Ms. Huong shared.

Mr. Nguyen Hoai Bao, Director of Wildtour Travel Company, shared that bird watching tours are highly paid by customers (Photo: NH).

Mr. Nguyen Quoc Ky, Chairman of the Board of Directors of Vietravel , said that the deciding factor in whether an experience is high-class or not is what impression it leaves on the guests. Recounting the story of this travel agency welcoming a group of 4,500 Indian guests to Vietnam in August, Mr. Ky said that the billionaire arrived 2 days in advance and experienced sitting on a basket boat in Hoi An. When he got to shore, the guest was excited and exclaimed "Excellent". To organize a safe basket boat trip for the billionaire, Vietravel hired 5 divers to go down below to learn about the safety of the basket and choose the best person to shake the basket. These details show that the service needs to be meticulous to the point that guests feel secure and safe. Mr. Ky said that this is an indispensable factor when building a high-class product. Along with that, Mr. Nguyen Trung Khanh, Director of the National Tourism Administration, emphasized that to develop high-end tourism, the role of businesses and localities is important in linking products, perfecting processes and standards with high service quality, and forming an ecosystem to provide high-end products and services for tourists.

Dantri.com.vn

Source: https://dantri.com.vn/du-lich/lam-sao-de-khach-nha-giau-toi-viet-nam-san-long-doc-can-tui-20241011230420392.htm