Spreading Son La coffee brand

Photo caption — Farmers in Chieng Mai commune, Son La province harvest coffee beans.

On a coffee plantation of more than 2 hectares in Keo Toc village, Chieng Mai commune, Mr. Hoang Van Thang and his family members and hired workers are quickly harvesting the ripe red coffee berries, hanging heavy on the branches.

Mr. Thang excitedly said that his family has 2 hectares of coffee trees, and in the 2025 crop year, it is expected to harvest more than 30 tons of fresh fruit, selling at an average price of 30,000 - 31,000 VND/kg, so he is very excited. Mr. Thang expressed his hope that from next year onwards, the price of coffee fruit will always be stable or higher than this year. In addition, the weather and climate are favorable for households to confidently invest, develop, and expand the planting area to increase family income.

Coming to Ms. Tong Thi Duc's family in Muoi Noi commune, the 2024 crop year, the selling price of fresh coffee beans has increased compared to before, reaching 22,000 VND/kg or more, helping Ms. Duc have a large source of income. This year, she continues to invest in more fertilizer and proper care, so the productivity and quality have also increased, reaching more than 10 tons/ha. The coffee is in its peak ripening period, the family also hires more workers to harvest the fruit to supply to traders.

Ms. Tong Thi Duc shared: this year, fresh coffee beans have beautiful appearance, selling price from 30,000 VND/kg or more, so the family is very excited. With high and stable coffee prices from the beginning of the season until now, it has given farmers more motivation to invest in fertilizer, care, and prepare for the next crop to achieve higher productivity and quality.

Vice Chairman of the People's Committee of Muoi Noi Commune Quang Thi Phuong said that exploiting and promoting the potential, strengths, climate, and soil in developing agricultural production. In recent years, the commune has actively converted ineffective crop areas to concentrated planting and intercropping of coffee trees. The whole commune currently has nearly 2,500 hectares of coffee, this year, the output and selling price have both increased, so the growers are very excited.

To help people consume products, the commune also organized a Coffee Picking Festival to honor the labor value of growers and build the image of Muoi Noi coffee to become a typical and key product. Thanks to that, it contributes to promoting economic , tourism, cultural and social development in the locality. Along with that, the commune also oriented people to promote the application of science and technology in coffee production towards high-quality goods; build in-depth production, processing and product consumption chains, improving economic efficiency for the people.

With a total area of over 30,000 hectares and an average output of 40,000 - 50,000 tons per year, Son La is the province with the largest area and output of Arabica coffee in the country. Thanks to the application of sustainable care, harvesting and processing techniques, the province's coffee products are increasingly affirming their brand in the domestic and foreign markets.

In addition, the province currently has about 1,120 hectares of high-quality specialty coffee, with an output of nearly 1,000 tons of coffee beans per year; 141 hectares of coffee are produced according to VietGAP standards, with an output of nearly 2,400 tons of fresh fruit per year. At the same time, it maintains 5 stable coffee chains, 2 high-tech coffee production areas, with a total area of over 1,000 hectares, attracting more than 1,500 households to participate.

Coffee processing activities are also taking place vigorously, in the province there are currently more than 20 processing facilities; of which, 5 industrial-scale facilities are operating effectively, meeting the consumption demand of about 50% of fresh coffee beans produced in the province. The facilities focus on waste treatment, utilizing coffee grounds and peels to produce organic fertilizers...

This year, one of the reasons for the high coffee prices is the scarcity in the world market, while the quality of Vietnamese coffee in general and Son La province in particular is highly appreciated, meeting export standards.

According to Mr. Vuong Van Hai, Chairman of the Son La Coffee Association, Son La is one of the provinces with the largest area of Arabica coffee in the country, so Son La guides farmers to grow coffee according to the correct technical process, ensuring organic farming, green agriculture, and circular agriculture so that farmers have the highest income, producing the best quality coffee to meet the requirements of the domestic and export markets. Currently, the Coffee Association and businesses in the province are also actively promoting to growers to ensure proper harvesting techniques, only picking when the percentage of ripe coffee berries reaches 95% or more...

In addition, the trend of expanding the area is inevitable when people see clear economic efficiency. Therefore, it is recommended that the expansion of the area must be controlled, choosing varieties with clear origins and planting according to the correct process and technique. Currently, Son La is orienting new varieties such as TN1, TN2, THA1 to suit the climate and soil, for high quality, stability and long-term sustainability.

A good crop and good price for the 2025 coffee crop will not only help farmers increase their income but also add confidence and motivation for Son La province to affirm its position as one of the largest high-quality Arabica coffee growing areas in the country. Thereby, creating a solid foundation for sustainable development, building the Son La coffee brand to increasingly spread and reach out to the world market.

Source: https://baotintuc.vn/kinh-te/lan-toa-thuong-hieu-ca-phe-son-la-20251126073037102.htm