Continuously innovate information and propaganda work on the new rural construction program

Spread positive factors, creative ways

Over the years, the team of Party journalists has strived to promote their particularly important role and position in propagating the construction of new rural areas, actively contributing to the sustainable socio-economic development of localities.

Party newspapers with diverse and vivid expressions in the direction of multimedia have provided a multi-dimensional view of the socio-economic situation of rural areas in an objective manner. Many articles have inspired, mobilized and guided people of all walks of life to implement the Program. Focusing on promoting typical advanced examples, good and creative practices in building new rural areas and advanced new rural areas at the grassroots level.

Reporter working on new rural areas in a mountainous commune. Photo: Huy Thanh

Timely reflect the difficulties and obstacles in the process of implementing the Program, helping the superior authorities and functional agencies to grasp promptly and propose solutions. Thereby creating trust and consensus of the people, towards the goal of building a civilized and modern new rural area.

In Bac Ninh province, during the 15-year journey of building new rural areas, Bac Ninh newspaper has always fulfilled its role and task as the mouthpiece of the provincial Party Committee, the voice of the Party Committee, the government and the people, and the information bridge between the Party, the government and the people in the province.

Strengthening propaganda and mobilization in many diverse, rich and in-depth forms, considering this a key and regular task of all levels, sectors, organizations and localities, thereby contributing to raising farmers' awareness, helping them to more clearly identify their role as subjects in discussing and deciding on the contents and tasks of building new rural areas in accordance with the motto "people know, people discuss, people do, people inspect, people benefit".

Thanks to regular propaganda and mobilization with creative, new and attractive methods, the new rural construction program in the province has created a wide spread, mobilized the active participation of the entire political system and high consensus among the people.

In Tuyen Quang province, the main media agency, Tuyen Quang newspaper has built a roadmap for propaganda, promotion and introduction of rural tourism development in the construction of new rural areas. Tuyen Quang printed newspaper, every Wednesday, has at least 1-2 articles promoting the construction of new rural areas in localities. The newspaper has also built special pages, columns, topics, and reports on localities with creative approaches, typical examples in the construction of new rural areas are widely spread; the policies of the Party, State, and province on rural tourism development are continuously conveyed.

New rural appearance in Khuon Ha commune, Lam Binh district, Tuyen Quang province. Photo: Doan Thu

Journalist Mai Duc Thong, Editor-in-Chief of Tuyen Quang Newspaper, Chairman of the Provincial Journalists Association said, "Tuyen Quang Newspaper has diversified its propaganda forms and on many information channels, good and typical practices and tourism models, cultural villages and community tourism have been introduced and spread. Many village communities that previously only knew about agricultural production have changed their thinking to rural economic development. Press agencies always innovate in the content and form of columns and pages through publications on NTM" .

It can be said that the communication work on building new rural areas has created a strong spread, attracting the participation of all levels, sectors, organizations and localities, changing the awareness of grassroots cadres and people about building new rural areas. The communication work has also contributed to the successful implementation of the goal of building new rural areas, advanced new rural areas and model new rural areas.

Need to innovate more strongly the content and form of propaganda

To continue to promote the role of guiding public opinion and being an important information channel to enhance dialogue between the government and rural people - the subjects of building advanced and exemplary new rural areas, in the coming time, each local Party newspaper agency needs to have solutions to better promote the work of propaganda about new rural areas and digital transformation in agriculture.

Develop a specific propaganda plan, innovate the content and form of propaganda on building new rural areas in the digital transformation process with the central role of today's farmers, creating a forum for managers, experts, farmers and the public to share their views, thoughts, opinions, experiences... in building exemplary and advanced new rural areas.

People of Ba Che district, Quang Ninh province actively participate in “New rural Saturday, Green Sunday”. Photo: Truc Linh

Journalist Mai Vu Tuan, Director of the Quang Ninh Provincial Media Center, Chairman of the Quang Ninh Journalists Association, said that it is necessary to promote digital transformation in the agricultural sector, with the key figures being farmers in the 4.0 era and a smart NTM environment, high-quality agriculture. Therefore, the team of specialized reporters constantly strives, devotes more responsibility and enthusiasm to agriculture, farmers, and rural areas, goes deep and closely to understand people's lives to reflect the actual developments of rural life. The articles do not simply reflect events and facts, but also discover causes and propose solutions; the articles must have high social criticism, effectively orienting public opinion.

According to journalist Luong Chi Cong, Deputy Editor-in-Chief of Hanoi Moi Newspaper: "Each reporter must actively discover new, interesting, attractive, and timely topics in the fields of agriculture, farmers, and rural areas for propaganda. The content of the articles needs to be more suggestive, with good solutions, helping the agricultural sector develop, improving both the material and spiritual life of people in rural areas, especially in remote, mountainous areas... In particular, in the propaganda process, it is necessary to implement multimedia and digital transformation, in order to ensure the role of leading and orienting public opinion, maintaining information sovereignty in cyberspace; effectively innovating the experience of readers, meeting the information needs of all subjects..."

Speaking at the 28th Conference of Party Newspapers in Northern Provinces and Cities in 2023, Deputy Head of the Central Propaganda Department Tran Thanh Lam emphasized: Local Party newspapers must identify propaganda for new rural construction as a regular, long-term task and a political task of the newspaper, and a social responsibility of reporters towards agriculture, rural areas, and farmers.

At the same time, I hope that the Party's press agencies will become increasingly strong, with high quality information and propaganda, continue to strongly arouse national pride, aspirations to rise up, the will to be self-reliant, self-reliant, and strive to build an increasingly prosperous and happy country; encourage the entire Party, people and army to overcome all difficulties and challenges, continue to firmly step on the path of comprehensive and synchronous innovation, rapid and sustainable development of the country, and successfully achieve the goal of our country becoming a socialist-oriented developed country by the middle of the 21st century.

Source: https://www.congluan.vn/lien-tuc-doi-moi-cong-tac-thong-tin-tuyen-truyen-chuong-trinh-xay-dung-nong-thon-moi-post265163.html