Logo imbued with indigenous culture celebrates 30 years of Vietnam diplomatic relations

Collective Design Agency (CDA) commented that this is a historic logo, representing the spirit of friendship and symbolizing the cooperative relationship between the two countries.

Therefore, the planning unit created a design that is in harmony with the two ethnic cultures, while still maintaining simplicity and modernity for flexible application to the event.

Logo design for the event celebrating 30 years of Vietnam - UAE diplomatic relations. (Photo: CDA)

The design team used images of two women in typical costumes of the two nations, exuding a soft and delicate style, like the spirit of the bilateral partnership between the two countries.

In addition to the image of a woman, Collective Design Agency has incorporated indigenous elements into the design. These are the images of two symbolic plants associated with the people of the two countries. Rice is a symbol of prosperity and abundance for the Vietnamese people.

And the Ghaf tree, a resilient and iconic desert tree, represents the enduring spirit and deep roots of UAE culture.

The Vietnamese community in the UAE took photos with CDA's designs at the event. (Photo: Embassy of Vietnam in the UAE)

" The logo has effectively combined Vietnamese cultural elements with the spirit of friendship and cooperation that characterizes the relationship between the two peoples. The vibrant colors, intricate details and profound symbolism incorporated in the design have attracted widespread admiration ," Mr. Nguyen Manh Tuan, Ambassador of Vietnam to the UAE, wrote in a thank you letter to CDA.

The Vietnamese Ambassador to the UAE's recognition of the importance of representative design as a means of cultural bridging between the two countries is the internal strength and core value that CDA always strives for.

An application example on the cover of the publication commemorating 30 years of Vietnam - UAE diplomatic relations. (Photo: CDA)

According to the ambassador, the logo designed by Collective Design Agency is a testament to creativity, skill and dedication to the design field.

The logo attracted the attention not only of members of the Vietnamese embassy but also received praise from guests attending the event organized by the Vietnamese Embassy in the United Arab Emirates (UAE) on the evening of September 21, at the Abu Dhabi National Theatre.

The ceremony, which brought together UAE leaders and heads of major corporations, highlighted the importance of diplomatic relations between the two countries. The event also aimed to honor Vietnam’s economic achievements and promote economic, trade, and investment relations between the two sides.

Vietnam is a major trade partner of the UAE in the ASEAN region and vice versa, the UAE is also an important partner of Vietnam in the Middle East region.

Other notable projects that Collective Design Agency has done. (Photo: CDA)

Founded in 2020, Collective Design Agency is a global creative team with presence in Hanoi , Ho Chi Minh City and New York. CDA focuses on the combination of branding and digital experience, with a special emphasis on multiculturalism and a global mindset.

CDA's diverse services also include website design, packaging design, and digital storytelling.

More than just design, CDA accompanies organizations, businesses and brands to provide solutions that revolve around people, develop based on transformative technology, and at the same time turn brand vision into compelling stories that have the power to spread beyond national borders.

“ A focus on global thinking allows CDA to create brand experiences that resonate with audiences around the world and help clients build a stronger presence in international markets ,” said a company representative.

Bao Anh

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