The reason why urban land in this planning phase is a safe investment channel

Urban land: A safe haven in a volatile market

After two years of strong adjustment, the real estate market is entering a clear restructuring and purification phase. Investors no longer favor short-term "wave-making" products, but prioritize types of assets with real value, clear legal status and sustainable growth potential. In the context of lower interest rates and gradually loosened credit, well-planned urban land is returning as a safe "haven" for capital flows.

According to data from Batdongsan.com.vn in the third quarter of 2025, instead of focusing on central cities, investment cash flow is shifting strongly to areas with complete infrastructure and land funds with room for development. Particularly in the Quy Nhon area ( Gia Lai province after the merger), the number of transaction records in March and April 2025 increased by 65% over the same period, showing the strong attraction of land products with clear legal status.

Urban land is returning as a safe choice and sustainable asset.

Unlike free land, land in urban areas is planned synchronously from the beginning, with complete infrastructure, electricity - water - fire protection, along with a system of utilities and civilized living space. Legal transparency is a prerequisite: There is a 1/500 planning, separate red book for each plot, and permission to transfer and build legally. This makes the product easy to transfer, limits risks and maintains long-term value.

“In the province, people tend to prefer low-rise land because it is easy to settle down and convenient to accumulate assets. They do not like the constraints of apartments, they want to have a living space close to nature, can plant trees, raise pets, and let their children play,” said Minh Tri, an investor from Gia Lai. In reality, while apartments are easily depreciated over time and degrade after 10-15 years, land, especially in well-planned urban areas, increases in value steadily according to the development cycle of infrastructure and population.

Not only suitable for the mentality of saving, urban land is also highly appreciated for its liquidity. Cash flow can be flexibly withdrawn when needed, especially in the period when the market is strongly differentiated. Compared to land in residential areas, land in planning areas is more secure: Less risk of clearance, clear planning, enjoying the full value system of utilities, infrastructure and civilized community. This is also the "safe filter" chosen by veteran investors in the current cycle.

After the 2021-2023 period witnessed many "ghost projects", legal factors have become a "barrier" to protect capital flows. Investors now only choose products that meet the following milestones: 1/500 detailed planning, land allocation decision, red book issuance, construction permit and approval for subdivision and sale of land. Projects that meet all these criteria are not only safe assets but also bring stable profit margins in the medium and long term.

Quy Nhon Iconic: Proof of legal value and safety potential

One of the examples of the trend of "safe investment - sustainable profit" is the Quy Nhon Iconic project. Located along the Ha Thanh River, the project has been approved by the Provincial People's Committee for detailed planning 1/500 since 2020 and completed land allocation procedures and red book issuance phase 1 in 2024. The investor's fulfillment of financial obligations and legal transparency help the project become a bright spot in the Quy Nhon market in particular and the Central region in general.

Quy Nhon Iconic - proof of a safe investment channel, clear legal status and real value.

Not only is it legally stable, Quy Nhon Iconic is positioned as a model urban area, a "River Village and Seaside City" that blends tradition and modernity. More than 60% of the area is reserved for trees, water surfaces and community facilities, the rest are rows of townhouses, shophouses, and commercial land planned along the Iconic Avenue - National Highway 19 axis, creating a new commercial center of the area.

Hoang Giang subdivision is considered the "prosperous heart" of the entire project.

Hoang Giang subdivision, the commercial center of the project, is open for sale with a flexible payment policy of 12-18 months, discounts up to 18% and red books for each plot. This is a big plus in the context of the market still "filtering" safe products with solid legal status.

According to experts, from now until 2026, clear legality will be the most important “survival filter” of the market. Projects with red books, standard planning, and synchronous infrastructure will become the destination of capital flows. Especially in the Central region, where Quy Nhon is emerging as a new growth pole, well-planned urban areas such as Quy Nhon Iconic will be the “anchor point” for both investors and real buyers.

In the new cycle of Vietnam real estate, safety is no longer a “defense plan” but a “sustainable development strategy”. With a transparent legal foundation, synchronous planning and long-term vision, model urban land like Quy Nhon Iconic is affirming its position as a safe, stable and valuable investment channel in the recovery period of 2025-2026.

Source: https://hanoimoi.vn/ly-do-dat-nen-khu-do-thi-quy-hoach-giai-doan-nay-la-kenh-dau-tu-an-toan-719637.html