Fatherland Front at all levels with the Campaign "Vietnamese people prioritize using Vietnamese goods"

The campaign “Vietnamese people prioritize using Vietnamese goods” is one of three major campaigns initiated by the Central Committee of the Vietnam Fatherland Front (VFF). In implementing the campaign, in recent times, members of the provincial Steering Committee for the campaign; agencies, departments, branches, unions and localities in the province have actively propagated and disseminated the Party's guidelines and the State's laws and policies on implementing the campaign in the new situation.

Rice paper products of Dung Trang production facility, Nghia Son commune (Nghia Hung) are recognized as provincial-level OCOP products.

As the standing agency of the Provincial Steering Committee for the Campaign, every year, the Provincial Fatherland Front integrates the Campaign's contents with the project of propaganda, dissemination, and legal education and builds them into important criteria for evaluating the emulation of the Fatherland Fronts of districts and cities; directs the Fatherland Fronts of districts and cities to proactively coordinate with member organizations to propagate and mobilize people to actively respond to the Campaign, improve knowledge of food hygiene and safety, resolutely fight against smuggling, trade fraud and counterfeit goods, poor quality goods, especially during the Lunar New Year and spring festivals. On that basis, the Fatherland Fronts of 10 districts and cities have deployed propaganda to communes, wards, towns, and member organizations at the same level. Women's Unions at all levels and over 2,000 branches organized propaganda campaigns to women members to implement the Campaign integrated with the Union's key tasks, associated with the implementation of the emulation movement "Building Vietnamese women of the new era", the campaign "Building families of 5 no, 3 clean", "Family of 5 yes, 3 clean" in communes building advanced and exemplary new rural areas (NTM); the program "One commune, one product (OCOP)"... In 2022, the Provincial Federation of Labor organized 20 conferences to propagate and disseminate laws integrating propaganda content to implement the Campaign "Vietnamese people prioritize using Vietnamese goods" in the new situation for over 2,400 grassroots trade union officials and workers, civil servants and laborers. The Labor Federations of districts, cities, and industry trade unions organized nearly 100 conferences to disseminate the campaign to more than 8,500 officials, union members, workers, civil servants, and laborers. Farmers' Associations at all levels in the province, through branch meetings, association groups, farmer clubs, electronic information pages and fanpage " Nam Dinh Farmers", have promoted dissemination and mobilization of officials and members to prioritize the use of Vietnamese goods, change awareness and behavior in consumption, and eliminate the mentality of using foreign goods. At the same time, they coordinated to disseminate information to officials and farmer members to apply science, technology, and advanced technology to innovate production and management processes; not to use banned substances in production; to train in cultivation and livestock processes and techniques according to VietGAP standards... to create more and more quality-assured products, reduce costs, and meet the needs and tastes of consumers. Over the past 5 years, the Association at all levels has directly and jointly organized over 2,300 training sessions, transferring science and technology to nearly 285 thousand members and farmers; effectively implementing the "6-house" linkage to help products reach and meet provincial OCOP standards, bringing typical products of Nam Dinh to consumers, contributing significantly to promoting the achievement of the goal of "One Commune One Product Program of Nam Dinh Province in the period of 2018-2020, oriented to 2030". Up to now, the whole province has had 330 OCOP products with 3 stars or more. The Association at all levels also connects, supports, and creates conditions for farmer members to build brands and labels of agricultural products; introduces, promotes, and consumes Vietnamese products, key products of localities in the province at supermarkets and fairs; Coordinate with the Department of Information and Communications to organize training sessions on the use of online public services, how to put agricultural products and goods on the e-commerce floor and digital transformation for over 4,000 members and farmers; coordinate with the post office to support farmers in digital transformation in the production and consumption of agricultural products and goods in the period of 2021-2025. Up to now, the Farmers' Association of districts and cities has coordinated with the district post office to support farmers in putting 308 agricultural products and goods on the POSTMART e-commerce floor.

Through the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods", the Fatherland Front at all levels and its member organizations have contributed to raising awareness and responsibility of all levels, sectors, agencies, units, enterprises, localities and people of all walks of life in the province. Consumers are increasingly aware of their responsibilities and rights towards domestically produced goods and the benefits brought about by implementing the campaign; gradually changing their behavior, prioritizing the purchase and consumption of Vietnamese branded goods; initially forming a beautiful consumer culture of Nam Dinh people with goods made in Vietnam. For businesses and manufacturers, the campaign has helped businesses in the province to be more fully aware of their rights and responsibilities towards the socio -economic development of the province in the context of international integration and competition in the market mechanism. Production and business establishments have been oriented towards production according to market demand, with chain linkages to increase added value and competitiveness of their products; promote potential strengths to dominate the domestic market and gradually reach out to the international market; be more proactive in business; focus on building product brands, innovating technology to produce many products with high quality, beautiful appearance, low cost; have reasonable promotion and after-sales policies, bringing their products to consumers. With the attention and support of relevant departments and branches, up to now, the whole province has more than 150 enterprises and establishments building electronic identification software; 33 establishments have established electronic diaries to monitor production; 30 enterprises and companies have registered for trademark protection; 3 collective trademarks have been protected (Nghia Hung goby fish, Giao Chau fish sauce, Nam Dinh Province Clean Agriculture Association); 1 facility has geographical indication protection (Hai Hau Xoan rice); over 100 facilities have applied QR code stamps (product origin tracing) for 400 products in product management and promotion.

In the coming time, the Fatherland Front at all levels will continue to identify the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods" as one of the key and regular tasks of the Front's work, together with socio-political organizations and member organizations to advise the Provincial Steering Committee of the Campaign to strengthen propaganda and mobilize cadres, union members, association members and people to prioritize purchasing and using Vietnamese goods./.

Article and photos: Lam Hong

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