Nestlé Vietnam honored as "Advertiser of the Year" at MMA Awards 2024

At the MMA Smarties Vietnam 2024 Awards, Nestlé Vietnam received 12 outstanding awards in the categories of mobile marketing and communications strategy. At this event, Nestlé Vietnam was also honored at the "Advertiser of the Year" Award.

These awards at MMA Smarties Vietnam 2024 demonstrate Nestlé Vietnam's innovation in marketing. Nestlé Vietnam has applied AI technology and data analysis to better understand consumer behavior and personalize marketing campaigns. Accordingly, these strategies help optimize customer interactions and increase advertising effectiveness to the right target customer group. At the same time, it provides a seamless shopping experience, meeting the diverse needs of consumers.

In addition, Nestlé Vietnam's award-winning campaigns were highly appreciated by the jury through their multi-channel marketing engagement methods, seamlessly combining traditional and digital channels, creating a consistent creative marketing journey with the ability to convey strong messages in a short time, bringing an interesting and emotional experience to viewers.

Thanks to the effective use of AI technology and data analysis, Nestlé Vietnam creates innovative and successful marketing strategies on digital platforms.

Nestlé Vietnam's outstanding achievements at MMA Smarties Vietnam Awards 2024 include: Advertiser of the Year Award: Nestlé Vietnam was honored as "Advertiser of the Year" for its outstanding marketing campaigns on digital platforms.

Awards by brand: Nestlé MILO: 3 silver awards in the categories of "Brand Purpose/Activism", "Social Impact Marketing", and "Social Media Marketing", and 1 bronze award for the category "Innovative Use of AI in Advertising".

LaVie: 1 gold award for "AI-Driven Creative Excellence", 2 silver awards for "Cross Digital Media Marketing" and "Product/Service Launch", and 1 bronze award for "AI-Powered Audience Engagement".

NAN: 1 gold award for the "Product/Service Launch" category, 1 silver award for the "Customer Journey Marketing - Lead Generation/CRM" category.

Nescafé: 1 bronze award for the "Social Impact Marketing" category.

Nestlé Corporate: 1 silver award for the category "AI-Powered Audience Engagement".

MMA Awards is a prestigious award in the field of mobile marketing, organized by the Global Mobile Marketing Association. This year, the award received entries from 113 campaigns from 39 outstanding brands in 25 diverse categories. In particular, Nestlé Vietnam competed and achieved achievements in the categories of breakthrough and innovative campaigns.

Source: https://phunuvietnam.vn/nestle-viet-nam-duoc-vinh-danh-la-nha-quang-cao-cua-nam-tai-mma-awards-2024-20241106180537223.htm