Vietcombank invites the "Father" of Business Model Canvas to share innovation strategies for Vietnamese enterprises

(Chinhphu.vn) - Dr. Alexander Osterwalder - the inventor of Business Model Canvas and one of the 10 most influential management thinkers in the world will be present in Hanoi on May 28 in the framework of the workshop "Innovation for development, Creativity for leadership" organized by Vietcombank. This is a prominent event in the series of innovation activities of Vietcombank aimed at strategic corporate customers.

Dr. Alexander Osterwalder - inventor of Business Model Canvas and one of the 10 most influential management thinkers in the world will be present in Hanoi on May 28 in the framework of the workshop "Innovation for development, Creativity for leadership" organized by Vietcombank.

"Chief Architect" of Modern Business Thinking

According to a BCG report in June 2024, 83% of businesses worldwide consider innovation as one of the top three strategic priorities. Restructuring does not start with products, but from business models to capture sustainable value in a volatile world context.

One of the people who has had a great impact on that thinking is Dr. Alexander Osterwalder, the "father" of Business Model Canvas (BMC) - a business model used by millions of global businesses, from technology startups to Fortune 500 corporations such as Nestlé, Microsoft, Coca-Cola, Mastercard, Bayer... BMC describes the entire business model of a business on one page, from customer segments, core values ​​to cost structure and revenue streams. BMC makes it easy for internal communication, presentations, and strategic planning.

Not only is he an inventor, he is also the CEO & founder of Strategyzer, the world's leading strategy consulting organization. Besides, he is a visiting lecturer at IMD Business School - the leading business leadership training institution in Switzerland. In the Thinkers50 ranking, considered the "Oscar of management thought", Osterwalder is often in the Top 10 leading management thinkers in the world, alongside Michael Porter or Clayton Christensen.

At the workshop "Innovation for development, Creativity for leadership" organized by Vietcombank on the morning of May 28, 2025, Dr. Osterwalder will directly share about: Breakthrough innovation and business model creation; case studies illustrating methods of organizing and operating innovation. Before that, Dr. Osterwalder had a presentation, directly consulting with Vietcombank's Board of Directors to build an Innovation Strategy for Vietcombank itself.

With a lively, intuitive and deeply interactive presentation style, Dr. Osterwalder's sharing promises to bring Vietnamese enterprises a sharp strategic perspective that is easy to apply to practical operations and develop sustainable business models.

Companionship thinking goes beyond the role of financial institutions

The workshop "Innovation for development, Creativity for leadership" is a special program designed specifically for Vietcombank's corporate customer ecosystem - units that are on the journey of transformation, expansion and seeking new growth drivers from innovation.

The program was attended by Vietcombank’s board of directors and the Chairmen, General Directors/Deputy General Directors, and members of the executive board of large enterprises – strategic customers of the bank. In addition to the in-depth sharing, the program also had a live Q&A session, creating opportunities for business leaders to connect with global experts.

In the context that businesses are facing many pressures from digital transformation, ESG, AI, cross-border competition, etc., inviting world-leading governance speakers to dialogue with Vietnamese business leaders shows Vietcombank's commitment to accompany, going beyond the role of a mere financial institution.

Not only providing financial products, the bank also wants to bring a space for real dialogue, where Vietnamese business leaders can directly access global thinking tools and re-examine business models under a new lens - concise, succinct but effective.

This workshop also marks the next step in Vietcombank's strategic transformation journey, not only as a leading financial institution in Vietnam, but also as a "thinking partner" with businesses to create sustainable growth. In addition to this event, from May 26 to 28, 2025, at TSC Vietcombank, there will also be consecutive workshops on innovation, led by senior experts from Strategyzer.

In recent years, Vietcombank has continuously promoted innovation internally and in the ecosystem, demonstrated through a series of strategic initiatives. From deploying a corporate data management system, applying artificial intelligence (AI) in credit analysis, to digitizing operational processes, improving customer experience on the VCB Digibank digital banking platform, Vietcombank is gradually transforming from a traditional bank to a modern digital banking model, integrating technology and innovation in all stages of operation.

In addition, the bank is also a pioneer in building a cooperative ecosystem with fintech, startups and technology partners, expanding the "open innovation" mindset. The workshop with Dr. Alexander Osterwalder is not only an inspirational event, but also part of Vietcombank's comprehensive effort to build an organization with sustainable innovation capacity - where innovation does not only come from technology, but also originates from leadership thinking.

Vietcombank is a bank with a long-standing tradition and the most prestigious in the Vietnamese banking system, making important contributions to the country's socio-economic development. Since its establishment, Vietcombank has increasingly affirmed its No. 1 position in Vietnam in terms of quality, efficiency, and sustainable development. With a capitalization of ~21 billion USD, Vietcombank is the leader in the banking industry and is among the largest listed companies in Vietnam, in the Top 100 largest listed banks globally. Vietcombank is also always the leader in the banking industry in terms of contribution to the state budget. Recently, Vietcombank was rated by Moody's as having a stable credit outlook (equivalent to the national credit rating). Vietcombank was honored in the 30 strongest financial groups in Asia - Pacific and is the only Vietnamese bank in the list of 1,000 listed companies.

Mr. Minh

Source: https://baochinhphu.vn/vietcombank-moi-cha-de-business-model-canvas-chia-se-chien-luoc-doi-moi-sang-tao-cho-dn-viet-102250525112032752.htm