Nestlé Vietnam was honored as “Advertiser of the Year” at MMA Awards 2024

ANTD.VN - At the MMA Smarties Vietnam Awards 2024, Nestlé Vietnam won 12 outstanding awards in the categories of mobile marketing and communication strategies.

Nestlé honored at MMA Smarties Vietnam Awards 2024

At the same time, at this event, Nestlé Vietnam was also honored at the “Advertiser of the Year” Award, thanks to the effective use of AI technology and data analysis to create creative and successful marketing strategies on digital platforms.

These awards at MMA Smarties Vietnam 2024 also demonstrate Nestlé Vietnam's innovation in marketing. Nestlé Vietnam has applied AI technology and data analysis to better understand consumer behavior and personalize marketing campaigns. Accordingly, these strategies help optimize customer interactions and increase advertising effectiveness to the right target customer group. At the same time, it provides a seamless shopping experience, meeting the diverse needs of consumers.

In addition, Nestlé Vietnam's award-winning campaigns were highly appreciated by the jury through their multi-channel marketing engagement methods, seamlessly combining traditional and digital channels, creating a consistent creative marketing journey with the ability to convey strong messages in a short time, bringing an interesting and emotional experience to viewers.

Mr. Binu Jacob, General Director of Nestlé Vietnam, said: “The success at the MMA Smarties Vietnam Awards 2024 is not only a proud achievement for Nestlé, but also a source of inspiration for young marketers at Nestlé to constantly improve, innovate, and develop. This spirit will help them bring meaningful and effective campaigns, making positive contributions to the company as well as to the creative advertising community in Vietnam in the future.”

MMA Awards is an award in the field of mobile marketing, organized by the Global Mobile Marketing Association. With the mission of honoring creativity and effectiveness in marketing campaigns, this year's MMA Awards attracted thousands of candidates from the world's leading brands.

This year, the award received entries from 113 campaigns from 39 outstanding brands across 25 diverse categories. Among them, Nestlé Vietnam competed and achieved success in the breakthrough and innovative campaign categories.

Source: https://www.anninhthudo.vn/nestle-viet-nam-duoc-vinh-danh-nha-quang-cao-cua-nam-tai-mma-awards-2024-post594712.antd