Listen to leading international experts share about building a bank brand from within

On May 5, 2025, in Hanoi, Banking Times organized the Forum "Bringing Vietnamese brands to the world and suggestions for the banking system". At the Forum, Mr. Peter Verhoeven, member of the Board of Directors of Anax Invest, who has more than 40 years of experience in the global financial services industry and is also a famous expert and has many training courses on Basel III for banks around the world, will share stories and solutions for building bank brands based on a solid internal foundation.

Thời báo Ngân hàng•05/05/2025

In fact, a strong banking brand is not only shaped by external communication activities, but the core must still be based on a solid internal foundation from effective governance, risk management to strict compliance with international standards.

Nghe chuyên gia quốc tế hàng đầu chia sẻ về xây dựng thương hiệu ngân hàng từ nội lực

With a solid practical background, Mr. Peter Verhoeven brings profound lessons on growth, restructuring and leading banks to international stature.

To suggest a direction for building a sustainable banking brand, the Forum "Bringing Vietnamese brands to the world and suggestions for the banking system" was honored to have the participation of Mr. Peter Verhoeven, member of the Anax Invest Board of Directors.

Mr. Peter Verhoeven is a senior executive with over 40 years of experience in the global financial services industry, having held key management positions at leading financial institutions such as Deutsche Bank, Citibank, Standard Chartered. He has run many billion-dollar businesses in Europe, Asia, the Americas and the Middle East.

In addition to running the day-to-day operations of the bank, Peter has experience in managing IPOs, M&A, debt capital markets (DCM) and project finance. He has also developed and implemented strategies to successfully restructure units, helping organizations pivot and recover to grow efficiently and sustainably.

With a strong practical background, Mr. Verhoeven brings profound lessons in growth, restructuring and leading banks to international reach.

In particular, Professor John A. Quelch - the world's "Brand Wizard" and Mr. Peter Verhoeven have officially accepted to join the Senior Advisory Council of Banking Magazine. The participation of two international experts not only brings prestigious, updated and profound knowledge about global finance and banking, but also contributes to improving the academic quality, scientific content and international stature of Banking Times publications in the coming time.

Source: https://thoibaonganhang.vn/nghe-chuyen-gia-quoc-te-hang-dau-chia-se-ve-xay-dung-thuong-hieu-ngan-hang-tu-noi-luc-163670.html