American Brianna Spinella, 24, deleted the dating app after realizing that all the criteria she set for finding a partner were not met.
“The app only shows the profiles they want and it’s always the same people,” said the New Yorker. “I even changed my search location multiple times but it didn’t work.”
Brianna doesn't meet people on her wavelength. She says dating apps allow strangers to meet, but they also help some people hide their true selves behind a screen.
“Apps are so focused on making money that they make everything fake,” she said.
A girl walks past a Tinder billboard in Berlin, Germany. Photo: Newsweek
Gen Z is the generation that embraces online dating culture, but they’re also skeptical of it. A recent survey by marketing platform AppsFlyer found that 65% of dating apps were deleted within a month of installation. Of those who did, 90% did so within a week.
“Deleting the app reflects their fatigue with online dating,” says psychologist Morgan Anderson.
He believes that traditional dating trends are becoming a breath of fresh air as many Gen Zers are exhausted from constantly "swiping left, swiping right" without successful connections.
After Tinder, Bumble and Hinge came along to attract singles but it may not be as effective anymore.
Alice, who deleted the dating app, said it was difficult to find love because the range of potential dates was too wide. They were people who wanted to get married, did not want to get married, or had no clear goals.
“You’re going to meet all those people on one app,” Alice said. Hinge allows users to state what kind of relationship they’re looking for, but Alice said they’re just looking for short-term love.
Another girl named Madison gave up on apps altogether because she had a lot of chats but dates rarely wanted to meet up.
“Dating someone takes a lot of energy and is mostly a waste of time,” she says. Madison met her significant other on an app a few years ago, but still considers it a rare occurrence.
It's not just women, men are also expressing frustration with dating apps.
They spent a few weeks using the app but only received a few responses from girls. One dating app reported that 50% of likes from women went to only 15% of male users. This led some to consider buying the upgrade in the hope of getting more likes.
Jimmy Thakkar, 44, deleted the dating app after discovering so many fake profiles. He believes the real ones are being hidden and reserved for paying subscribers.
Jackie Pilossoph, 50, deleted the app from her phone after just a week of using it. She says many people who use dating apps forget that the people they are flirting with, ignoring or wooing have feelings. It’s easier to be mean to each other because they’re hiding behind a screen.
Pilossoph believes the fault lies not with the app developers but with the users. "People are tired of feeling anxious, hurt, or thinking they're not good enough when they talk to someone on a dating app. It's frustration after frustration," Pilossoph said.
The woman believes that true love can still be found on apps. However, it comes at a high price as people have to put up with a lot of bad behavior.
Joe Feminella, founder of the app First Round's On Me, says users are sometimes dishonest about what they're looking for.
First Round's On Me differentiates itself from other apps by encouraging users to meet quickly instead of chatting online.
Feminella argues that dating apps fail because they are built around data, maintenance, and operations.
“Dating apps should be a tool to help people find connections,” Feminella says. “It’s more about keeping them on the app and creating successful love stories.”
Scott Avy, CEO of Skip app, predicts that in the next few years, dating apps will become obsolete due to the development of artificial intelligence (AI).
The advancement of GPT chat makes it difficult for users to recognize whether they are talking to a person or an AI product. They will gradually lose trust in online dating.
Skip is trying to overcome this barrier by connecting users so they have the best chance of meeting each other.
Research by Keepler found that 39% of couples said they met online, but few were interested in dating through apps. Most people said they were successful matches because of luck.
Ngoc Ngan (According to Newsweek )
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