Shows with Ha Long brand

Along with the great values ​​of natural landscapes, Quang Ninh also has great values ​​of cultural history, people with abundant energy, a thirst for innovation and creativity, very suitable for developing the cultural industry. Particularly, the shows on the sea associated with tourism not only promote the local economic development but also bring a unique brand mark to Ha Long.

Performing symphony music on cruise ships is a new way to promote music and attract tourism.

Art shows on Ha Long Bay in recent times have brought tourists new experiences, making the most of cruise ships. Some cruise ships have had music performances at sea such as: Sea Octopus, Ambassador, Paradise Delight, Pacific, Iris... The model combining tourism and music brings tourists both sightseeing Ha Long Bay and listening to music and enjoying the typical cuisine of Quang Ninh. Since 2023, more than 10,000 tourists have experienced music nights on the floating stage of Ha Long Bay - Love in The Bay by Ambassador Cruise. This special stage is mentioned by the audience as a unique destination on the Bay, considered the newest tourism product today, attracting many tourists to experience the heritage bay at night. In particular, starting from June 16, 2024, APC Corporation will join hands with FPT Play television to bring "Crossroads of Time" to the Ambassador cruise ship with the theme "Love in The Bay" and select songs that were once famous. Held annually, Ha Long Carnaval is a vibrant and colorful cultural and artistic event on the shores of heritage, opening up exciting summer days of tourism. But because familiarity can easily lead to boredom, renewing Carnaval is a way for Ha Long to affirm its desire for innovation to improve competitiveness, increase the attractiveness of the coastal city, and strive to make Carnaval a product that positions the national tourism brand. Carnaval 2024 used modern musicals in harmony with historical, cultural and natural elements. Wonderful images and emotions about Quang Ninh are also present, expressed through sweet lyrics from famous Vietnamese singers and artisans in the province; Artists from international art troupes... All blend together to create a colorful art party, contributing to beautifying the unique brand of a traditional, integrated and developed Quang Ninh. Musician Manh Tien, music director of the Ha Long Carnival 2024 program, shared: Even though Carnival is imported from abroad, when it comes to a locality, it will have the colors of that locality. Here, Ha Long's Carnival and Ha Long people are the main ones, with music from the San Chay, San Chi, Dao, Tay people and also fishing, coastal performances and exuding culture in Quang Ninh. Ms. Phan Thi Hai Huong, Head of the Propaganda Department of Ha Long City Party Committee, said: In 2024, for the first time, Ha Long Carnival will organize a stage close to nature. The heritage itself has enhanced its value and created a new value in developing the night-time economy to affirm the night-time appeal of Quang Ninh. We hope to build Carnaval into a unique brand.

Singer Bang Kieu sings at a music night in Tuan Chau at the end of 2023.

Like Carnaval but on a smaller scale, many shows of Paradise are also held on the beach. The harmonious combination of natural scenery and art creates music tourism products, contributing to the development of cultural industries in Quang Ninh. At the workshop "Policies and resources for the development of cultural and sports institutions" organized by Quang Ninh province in coordination with the National Assembly's Committee on Culture and Education, the Central Propaganda Department, the Ho Chi Minh National Academy of Politics and the Ministry of Culture, Sports and Tourism, People's Artist Tran Ly Ly, Acting Director of the Department of Performing Arts (Ministry of Culture, Sports and Tourism), expressed her hope that Quang Ninh will continue to pay attention to developing and diversifying performing arts, towards sustainable cultural development, specifically making seascapes of stories around Ha Long Bay... In addition to the cultural industry of traditional historical values, Quang Ninh is also a potential land to attract international festivals. Quang Ninh will further develop the cultural industry and identify the cultural industry as the "spearhead" to develop local cultural tourism. Quang Ninh needs to research, plan, and build cultural institutions between the sea and the mainland to build a national symbol in this land.