OCOP: Exploiting cultural values ​​to spread pride in Vietnamese products

The One Commune One Product (OCOP) program has gradually transformed from small-scale production to value chain linkage, building quality products, and many OCOP products are exported to the world market.

Although many OCOP products have affirmed their quality in the domestic and international markets, in reality this product line is still not really attractive to consumers.

Therefore, OCOP products of enterprises and cooperatives, especially small-scale establishments, still have difficulty accessing distribution channels, causing a decrease in competitiveness.

This is a bottleneck that many people believe needs to be "improved" as well as diversified in design to attract consumers and close the gap with the supermarket system in the near future.

Therefore, marketing OCOP products based on local cultural foundations is considered an effective direction for this market./.