Promoting the role of Party newspapers in promoting tourism development

Ninh Binh - the ancient capital of a thousand years of civilization is increasingly affirming its position on the tourism map of Vietnam and the world. To achieve this result, in addition to the efforts of all levels, sectors and the business community, it is impossible not to mention the important role of the Party's press agencies in propagating policies and guidelines as well as promoting the beauty, contributing to bringing Ninh Binh tourism far and wide.

Reporters from press agencies working at the Trang An Festival 2025. Photo: Minh Duong

In the journey of developing Ninh Binh tourism , journalists of the Party newspaper have constantly tried, ventured, bringing to the public information and real, vivid images of Ninh Binh tourism. They are not simply event recorders but also explorers, storytellers, and breathed life into each destination.

Prominent among them is journalist Thuy Van, currently working at the Department of Literature and Arts, Newspaper and Ninh Binh Radio and Television Station.

With more than 15 years of experience in the profession, especially in the tourism sector, journalist Thuy Van shared: “I remember clearly the days when Trang An first started to prepare the application for World Heritage listing. Those were the days of rolling around with the archaeological team, walking with scientists through every corner, every cave to better understand the geological and geomorphological values, about the precious archaeological relics hidden underground. There were trips where we had to overcome difficult forest paths, dark caves among dense reeds, but everyone was eager and willing to devote themselves to the job”...

That dedication has brought “sweet fruits” to journalist Thuy Van. Her television reports not only provide valuable information and images but also touch the readers’ emotions, helping them clearly visualize the majestic beauty and historical value of Trang An Scenic Landscape.

Journalist Thuy Van is not afraid of hardships or difficulties, always present at important tourism events, traditional festivals, new destinations to promptly convey information. Her news and in-depth articles on archaeological values, local cuisine, and the cultural life of indigenous people have contributed to enriching the picture of Ninh Binh tourism, attracting visitors to experience and explore.

Besides sharp writers, the team of reporters and editors of the Party's press agencies also includes journalists who are passionate about photography, contributing to spreading the beauty of Ninh Binh through each frame.

Journalist Minh Duong, currently working at the Economic Department, Ninh Binh Newspaper and Radio-Television Station, is such a passionate reporter. He shared: “Ninh Binh is an endless treasure for photography lovers. From the golden ripe rice fields of Tam Coc to the majestic limestone mountains; from ancient pagodas to the gentle smiles of the people..., every angle can become a work of art. Through my photos, I want to not only introduce the natural beauty but also tell stories about the culture and people of Ninh Binh, so that visitors can feel the soul of this land”.

During his decades in journalism, the tourism industry has brought journalist Minh Duong many profound and unforgettable memories and experiences. He often goes on field trips, especially participating in PhotoTour programs to find unique and new shooting angles.

Regardless of day or night, rain or shine, whether on the top of a rugged mountain or amidst turbulent waves, he always works with the highest enthusiasm. In particular, journalist Minh Duong is also quick to catch up with the requirements of modern journalism, actively spreading images of Ninh Binh tourism on social networking platforms, contributing to creating a positive promotional effect for Ninh Binh tourism.

In addition, he is also an active "factor" in sharing information, tourism images, and destinations of Ninh Binh with hundreds of colleagues from central and local press agencies, contributing to providing accurate and quick information to help spread the image of nature, culture and people of Ninh Binh.

The silent dedication of people like journalist Thuy Van and journalist Minh Duong has demonstrated the indispensable role of the Party newspaper reporters in creating an attractive image of Ninh Binh tourism. In recent years, in order to fulfill their role well, Party newspaper agencies in Ninh Binh such as Ninh Binh Newspaper, Ninh Binh Radio and Television Station (now Ninh Binh Newspaper and Radio and Television Station), and Resident People Newspaper have constantly innovated, improved the quality of content and form of expression, playing a key role in promoting and advertising tourism in the province.

At Ninh Binh Newspaper and Radio and Television Station, the Editorial Board has built many specialized pages and columns on tourism, regularly directing the updating of the latest information on policies and orientations for tourism development of the province; upcoming tourism events and festivals; new destinations; inspirational stories from tourists and tourism workers.

The articles and reports are elaborately invested in terms of commentary, images and sounds, bringing the audience closer to the majestic natural landscapes, unique cultural features and hospitable people of Ninh Binh. The series of articles about typical tourism products, about traditional craft villages associated with tourism, or articles about Ninh Binh's tourism development experience... always receive the attention of a large number of readers and have won many awards in competitions of the Central and the province.

Reporters from Ninh Binh Newspaper and Radio and Television Station work at the Ninh Binh Tourism Week 2025 event. Photo: Truong Giang

Tourism press products are also promoted on digital platforms such as Fanpage, Youtube, TikTok, reaching a large audience at home and abroad. In addition, cooperation with Central Television Stations and the Party newspaper system to broadcast and exchange programs on Ninh Binh tourism is also promoted, creating a widespread effect.

The initiative and creativity in information approach and form of expression have helped Ninh Binh Newspaper and Radio-Television become an effective bridge between Ninh Binh tourism and the people.

Comrade Bui Van Manh, Director of the Department of Tourism shared: “Ninh Binh tourism is on the path of strong development and in that success, we cannot fail to mention the pioneering role of the press. For the tourism industry, the press is not only an effective communication channel to promote images and products, but also a channel for social criticism, helping us to see more clearly the limitations in order to promptly overcome them.

Through articles, reports, and realistic and vivid images, the press has helped tourists clearly visualize an ancient, majestic, yet friendly and hospitable Ninh Binh. The Department of Tourism regularly organizes famtrips and presstrips so that journalists have the opportunity to experience the reality, thereby creating quality works.

At the same time, we maintain and operate effectively the Zalo group connecting hundreds of reporters from central and local press agencies to provide information and support reporters in their work. In the coming time, we hope that press agencies, especially the Party newspaper, will continue to accompany and further promote their role in promoting and advertising Ninh Binh tourism.

In particular, we focus on exploiting the depth of culture, history, and core values ​​that create the sustainable appeal of Ninh Binh tourism. At the same time, we will increase the application of technology and diversify communication forms to reach a wider range of tourists, especially young people and international visitors.

In the context of information explosion, when social networks spread many unverified information streams, Party newspapers increasingly affirm their important role in "protecting the truth", "building trust", orienting public opinion, providing accurate, timely and effective information.

With a team of dedicated and professional journalists, along with constant innovation in approach and form of expression, the Party newspaper will continue to be the vanguard soldiers in the ideological and cultural front, bringing the beauty of the land and people of the ancient capital Hoa Lu to a large number of domestic and foreign tourists, contributing to making Ninh Binh tourism take off and reach far.

Minh Hai

Source: https://baoninhbinh.org.vn/phat-huy-vai-tro-cua-bao-dang-trong-tuyen-truyen-phat-trien-470643.htm