"One-of-a-kind" livestream session at the 2025 Fall Fair

After 5 days of performance, The First Fall Fair - 2025 has become a large-scale trading meeting place, where domestic and foreign enterprises find opportunities to expand markets, promote products and affirm the Vietnamese brand.

Notably, this year's fair also strongly applies e-commerce, livestream and B2B - B2C online connection, helping businesses easily introduce products to consumers both domestically and internationally.

Specifically, within the framework of the first Autumn Fair - 2025, at the Vietnam Exhibition Center (VEC), a live livestream session took place to introduce and sell products on the TikTok channel "BTV Ngoc Bamboo".

The livestream session was broadcast live on the “Autumn Fair 2025” channel, managed and operated by the Industry and Trade Newspaper under the direction and assignment of the fair’s organizing committee. This is one of the activities in a series of digital trade promotion programs, aiming to connect Vietnamese products with domestic and international consumers.

Livestream session at the First Fall Fair - 2025.

The livestream session with the participation of TikTok Vietnam, along with many famous KOLs and KOCs on social networks took place vibrantly, attracting tens of thousands of viewers.

At the livestream, many 5-star and 4-star OCOP products, which are regional specialties such as Kon Tum leaf salad, Cua Lo fish sauce, Vinafood flour, Tam Dao honey, Northwest herbal tea... were introduced, production stories were shared and flavors were experienced right at the booth.

In addition to promoting products, the program also directly connects businesses, cooperatives and consumers, helping Vietnamese goods reach a wider market through digital platforms. This activity marks a new step forward in applying digital technology to promote trade, bringing Vietnamese brands further.

The 2025 Autumn Fair is not just a regular trade promotion event but a measure of the capacity of Vietnamese enterprises in the era of integration and digital transformation. Each booth is not simply a place to display products, but a testament to the creativity, bravery and adaptability of the Vietnamese industry.

Behind the success of the fair is the companionship of Ministry of Industry and Trade - The agency has proactively shaped "promotion playgrounds" in a sustainable direction, taking fairs, exhibitions and e-commerce as pillars to connect businesses.

This is also part of the industry's long-term strategy to build the national brand "Made in Vietnam" associated with quality, responsibility and cultural identity.

The Autumn Fair not only revives the spirit of “Vietnamese people using Vietnamese products”, but also paves the way for new thinking, bringing Vietnamese products to the international market with real capacity, real stories and real values.

The 2025 Autumn Fair is the first fair in Vietnam to be organized on the largest scale (about 3,000 booths), at the largest and most modern center (area of about 100,000 m²) and with the largest number of participants (all 34 provinces and cities, ministries, branches, relevant agencies, corporations, general companies and private enterprises, domestic and foreign enterprises are mobilized to participate).

The products displayed at the fair are diverse in many fields such as: heavy industry, light industry, cultural industry, science - technology, innovation, agriculture, food processing, services, trade, consumer goods, etc.

This is a concentrated trade promotion channel, aiming to stimulate consumption, boost production and business, expand import and export, attract a large number of businesses and consumers to participate, making an important contribution to achieving the economic growth target of over 8% in 2025.

The event is also expected to become the leading trade - investment - consumption connection center in Southeast Asia, attracting hundreds of thousands of international visitors, importers and investors.

Source: https://baolangson.vn/phien-livestream-doc-nhat-vo-nhi-tai-hoi-cho-mua-thu-2025-5063611.html