Although digital transformation has become an inevitable trend in all areas of life, besides significant advances in the digital environment, small traders in traditional markets, which are a vulnerable group in the digital ecosystem, are facing many challenges to adapt and develop.
The handbook is published online at: https://sotay.tieuthuongvietnam.vn.
Faced with this situation, the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) has compiled and officially published the "Digital transformation guidebook for traditional market traders", with the aim of equipping traditional market traders with digital transformation knowledge; sharing experiences, tips and tricks for online sales from "successful sellers" and modern sales skills to increase sales. The document is released online at: https://sotay.tieuthuongvietnam.vn.
The digital transformation guidebook for traditional market traders is designed with simple, accessible content, closely following the practical business operations of small traders, while providing specific instructions in the digital transformation journey. This is expected to be a powerful support tool to help small businesses in traditional markets not be left behind in the development of the digital economy .
Unlike dry academic documents, this handbook is written in a friendly tone, illustrated specifically through real-life stories of today's traditional market traders. From there, people see themselves in each example, each specific instruction such as: "How to livestream effectively?", "Why do you have to pack goods carefully?", or "How to use an e-wallet to receive transfers quickly and safely". Everything is guided step by step, with vivid illustrations, like a hands-on practical class.
In particular, the digital transformation guidebook for traditional market traders not only guides the use of TikTok Shop, Shopee, Zalo OA, automatic chatbots or QR code scanning, but also expands people's knowledge on how to manage expenses, track profits and losses and build personal brands in the digital environment. Seemingly unfamiliar content such as "AI applications" or "using free sales software" is now explained in a close, accessible way, and can even be done on the first day, with just a smartphone.
This handbook will be continuously updated by the Ministry of Industry and Trade to adapt to changes in technology platforms and consumer behavior in order to accompany and support small traders on their digital journey in the long term. In addition to providing the handbook in PDF format, the Ministry of Industry and Trade will also release podcast and short video versions on social media platforms at: https://tiktok.com/@tieuthuongvietnam.
The launch of the handbook is an important part of the digital transformation program for traditional market traders, where practical models such as livestream sales, simple management software, cashless payments and advertising on e-commerce platforms are deployed synchronously. These solutions not only help people save time and costs but also contribute to improving service quality, expanding customer base and increasing profits.
In addition, the program also contributes to raising digital awareness, removing the psychological barrier of "I don't know technology", helping each seller in the small market to reach out to a larger market, keeping pace with modern business forms.
With timely and appropriate support, small traders selling vegetables, fish, spice jars... can also "go live", close orders via livestream, receive payments via QR codes and take care of customers using chatbots.
Source: https://doanhnghiepvn.vn/chuyen-doi-so/kinh-te-so/ra-mat-so-tay-huong-dan-ho-kinh-doanh-chuyen-doi-so/20250617110911819
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