Summer travel to coastal and island destinations is a popular choice for many tourists - Photo: QUANG DINH
From mid-April, many tourists began researching summer tours. Early June is considered the peak of the summer travel season, when students are on summer vacation. To choose a quality summer tour amidst a "forest" of discounted tours, experts say that service quality is the most important factor.
Summer travel deals include discounted tours, increased promotions, and extra gifts…
Choosing Nha Trang as her summer vacation destination this year, Ms. Pham Thi Van (District 12, Ho Chi Minh City) purchased a tour costing over 10 million VND for a 3-day, 2-night trip. According to Ms. Van, this price range is suitable for her family because of the many irresistible offers, which led her to book the tour at the end of April.
"The original price was nearly 3 million VND per person; because I booked early, I got a discount, bringing it down to 2.6 million VND per person. Over 10 million VND for a trip to Nha Trang beach - Hon Chong Hon Vo - Thap Ba, not to mention visiting vineyards, Thap Ba Ponagar, and eating local specialties like Ninh Hoa and Nha Trang grilled spring rolls… it was incredibly enjoyable for my family," said Ms. Van.
Similarly, hesitant between domestic and international tours, but attracted by discounts of up to 40-50%, Mr. Nguyen The Vinh (District 7, Ho Chi Minh City) decided to take his two daughters to Phu Quoc instead of Singapore to visit the main and smaller islands, experience the cable car... The tour cost nearly 6 million VND per person for 3 days and 2 nights, departing from Ho Chi Minh City.
Besides Mr. Vinh and Ms. Van, many tourists have been "convinced" by this year's domestic summer travel routes, tours, and products. The main reasons are the wide variety of tours to choose from, significantly reduced prices, numerous promotions, and even gifts; convenient transportation; and the opportunity to both relax and experience new things on every tour…
According to reports, to stimulate demand during the "golden season," most travel agencies are launching numerous promotional programs and discounts while ensuring quality service. Recognizing that coastal and island destinations, and eco-friendly resorts are priorities for summer tourists, this year many tour packages combine experiences using new modes of transportation such as trains and high-speed ferries, offering green tourism with flexible incentives...
"Sacrificing" some profits to stimulate the market.
On May 29th, in an interview with Tuoi Tre Online , Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietravel , stated that Vietravel has launched its 2025 summer program with a series of promotions starting in early May, featuring tour products geared towards group travel and sustainable experiences.
Direct discounts, group discounts, promotions and gifts based on booking value… these are some of Vietravel's strategies to attract customers this summer.
"The new feature of this year's tours is the product specifically designed for families with young children, offering flexible itineraries and suitable activities. Additionally, there are tours for senior citizens, combining relaxation and visits to historical landmarks..."
"Summer tour demand is increasing sharply, especially for domestic and group tours. Compared to the summer of 2024, there is an increase of about 15-20% in the number of registered customers," Ms. Hoang said.
According to Ms. Hoang, to choose a quality tour, tourists need to pay attention to factors such as a reasonable itinerary with sufficient time for experiences and rest; standard services as promised, restaurants and hotels that meet standards, clearly defined and transparent sightseeing points, transparent pricing, and clear information on additional costs...
Meanwhile, according to Vietluxtour, by early May, Vietluxtour had achieved over 40% of its domestic tourism business plan for both individual and group tours.
"Vietluxtour focuses on competitive pricing and strict quality management. Promotions and discounts for customers who book tours early and in groups will range from 500,000 to 3 million VND per person, depending on the market," said Ms. Tran Thi Bao Thu, representative of Vietluxtour.
However, according to Ms. Thu, it's not just cheap tours that attract customers' attention; nowadays, buyers place great emphasis on service quality.
"Competition is key, but it's also an opportunity for businesses to showcase the quality of their services. This includes improving service quality, diversifying products, and meeting the needs and trends of tourists," Ms. Thu said.
During peak tourist season, visitors should book tours early, avoiding peak periods (weekends) to get better prices. Families with elderly people and children should choose all-inclusive tours to ensure better care throughout the trip.
Beach tourism is a popular choice for many tourists.
According to domestic destination search data on Booking.com from June 1st to July 31st, 2025, beach trips were a popular choice among travelers.
Specifically, 61% of Vietnamese families choose to visit coastal areas, and 59% prefer exploring nature, followed by trips to major cities (45%). Coastal tourism destinations such as Da Nang, Nha Trang, Da Lat, Phu Quoc, and Vung Tau are the most sought-after by tourists.
According to information from the Vietnam National Tourism Administration, the tourism industry aims to welcome 22-23 million international visitors and 120-130 million domestic visitors in 2025, achieving total tourism revenue of over 1,000 billion VND.
To achieve this goal, the Ministry of Culture, Sports and Tourism is directing localities to implement a domestic tourism stimulus program with the theme "Vietnamese people travel in Vietnam - I love Vietnam".
Source: https://tuoitre.vn/ron-rang-mua-vang-du-lich-he-20250529080307329.htm
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