Bustling 'golden season' of summer travel

Summer tourism 2025 has started with many promotional offers. Customers can search for tours with extremely attractive prices and good service quality, bringing unforgettable experiences.

Summer travel with island destinations is chosen by many tourists - Photo: QUANG DINH

Since mid-April, many tourists have begun to research summer tours. Early June is considered the peak summer travel season, when students are on summer vacation. To choose a quality summer tour among the "forest" of discounted tours, according to experts, service quality is the top concern.

Summer travel with discounted tours, increased incentives, more gifts...

Choosing the coastal city of Nha Trang as her summer travel destination this year, Ms. Pham Thi Van (District 12, Ho Chi Minh City) bought a tour for over 10 million VND for a 3-day, 2-night trip. According to Ms. Van, this is a tour price suitable for families because there are many "irresistible" incentives that made her "finalize" the tour at the end of April.

"The original price was nearly 3 million VND/person; I bought it early so I got a discount of 2.6 million VND/person. More than 10 million VND for a trip to Nha Trang beach - Hon Chong Hon Vo - Thap Ba, not to mention visiting the vineyard, Ponagar tower, eating specialties such as Ninh Hoa grilled spring rolls, Nha Trang... is too interesting for my family", said Ms. Van.

Similarly, hesitating between domestic and international tours, but because of the attractiveness of the promotion up to 40 - 50%, Mr. Nguyen The Vinh (District 7, Ho Chi Minh City) decided to take his two daughters to Phu Quoc instead of Singapore to visit big and small islands, experience the cable car ride... The tour price is nearly 6 million VND/person for 3 days 2 nights, departing from Ho Chi Minh City.

In addition to Mr. Vinh and Ms. Van, many tourists were "convinced" by the routes, tours, and domestic summer tourism products this year. The main reason is that there are many tours to choose from, tour prices are also reduced a lot, many incentives, and then there are gifts, tours with convenient transportation; any tour can both relax and experience...

According to records, to stimulate demand for the "golden season", most travel agencies have launched many promotional programs, discounts along with ensuring service quality. Recognizing that island destinations and green resorts are the priorities of summer tourists, this year many tour routes combine experiences with new means of transport such as trains, high-speed trains, green tourism with many flexible incentives...

"Sacrifice" part of the benefits to stimulate the market

On May 29, speaking with Tuoi Tre Online , Ms. Huynh Phan Phuong Hoang - Deputy General Director of Vietravel - said that Vietravel has launched the 2025 summer program with a series of incentives applied in early May, tour products aimed at group travel and sustainable experiences.

Direct discounts, group discounts, incentives and gifts based on booking value... are Vietravel's summer customer attraction strategies.

"The new point of this year's tour is that the product is specifically for families with young children, with a flexible schedule and suitable activities. In addition, the tour is for the elderly, combining relaxation and visiting historical sites...

"Summer tour purchasing power is increasing strongly, especially domestic tours and group tours. Compared to the summer of 2024, the number of registered customers has increased by about 15-20%," said Ms. Hoang.

To choose a quality tour, according to Ms. Hoang, tourists need to pay attention to factors such as a reasonable schedule, time to experience and rest; standard services as committed, standard restaurants and hotels, clear attractions, transparent prices, clear additional costs...

Meanwhile, according to Vietluxtour, by early May Vietluxtour had completed more than 40% of its domestic tourism business plan in both the individual and group markets.

"Vietluxtour focuses on good price policies and strict quality management. Promotions and incentives for customers who buy tours early and in groups will be reduced from 500,000 - 3 million VND/customer, depending on the market" - Ms. Tran Thi Bao Thu, representative of Vietluxtour, said.

However, according to Ms. Thu, it is not cheap tours that receive the most attention from customers, but buyers today pay great attention to service quality.

"There is competition, but this is also an opportunity for businesses to demonstrate service quality. From improving service quality, diversifying products, meeting the needs and trends of tourists...", Ms. Thu said.

During peak tourist season, visitors should also book tours early, away from peak times (weekends) to get good service prices. Groups of families with elderly people and children should choose tours or packages to be well taken care of throughout the journey...

Beach tourism is chosen by many tourists

According to domestic destination search data on Booking.com between June 1 and July 31, 2025, beach trips are the choice of many travelers.

Specifically, up to 61% of Vietnamese families choose to go to the sea and 59% like to explore nature, followed by trips to big cities (45%). Beach tourism in Da Nang, Nha Trang, Da Lat, Phu Quoc or Vung Tau is the most searched by tourists.

According to information from the Vietnam National Administration of Tourism, in 2025 the tourism industry aims to welcome 22-23 million international visitors, 120-130 million domestic visitors, and achieve total tourism revenue of over 1,000 billion VND.

To achieve the goal, the Ministry of Culture, Sports and Tourism directs localities to implement a domestic tourism stimulus program with the theme "Vietnamese people travel to Vietnam - Vietnam I love".

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Source: https://tuoitre.vn/ron-rang-mua-vang-du-lich-he-20250529080307329.htm