SON Group - Cosmetics brand trusted by many people

In the context of an increasingly growing and competitive beauty market, SON Group has affirmed its solid position as a cosmetic brand trusted by many people in Vietnam.

Product quality and continuous innovation of SON Group

With a commitment to providing quality products and dedicated care services, SON Group always strives to meet the increasingly diverse needs of women.

SON Group focuses on researching and developing beauty care products, especially skin care lines. SON products are made from high-quality, safe and benign ingredients for health, helping to protect and nourish women's skin optimally. Outstanding product lines such as skin whitening cream, sunscreen, serum, lipstick... always help the skin to be healthy, bright and smooth and full of confidence every day.

Head of SON Group, Ms. Nguyen Tien shares her vision of providing safe and effective beauty care products, with a commitment to continuous innovation and improvement.

With the goal of building and developing a cosmetic brand into a name trusted by customers, SON Group especially focuses on the following three important factors to make a difference in the challenging cosmetic market.

Product quality is the top priority: SON Group is committed to producing and distributing only the safest, most effective and highest quality cosmetic products. Careful research into formulas and selection of natural ingredients is always the company's top priority, helping to bring the best beauty care products to customers.

SON Group: A prestigious cosmetic brand, trusted by women for the past 5 years.

Continuous innovation: SON Group constantly innovates and invests in research and application of advanced technology in developing new products. This helps the company keep up with trends and meet the increasingly high and diverse needs of customers.

Customer success stories with SON Group products

Excellent customer experience: SON Group always focuses on optimizing customer experience. The customer care team is always dedicated to listening, supporting and improving to provide the best service, helping customers easily choose the right product for their needs and desires.

After more than 5 years of operation, SON Group has achieved significant success and become a brand trusted by many customers. Ms. Nguyen Tien, CEO of SON Group, shared: “SON Group is a brand of Vietnamese people and for Vietnamese people. We are proud to be able to bring quality products, helping women maintain and promote their natural beauty”.

With serious investment and sustainable development strategy, SON Group continues to affirm its position in the cosmetics industry, becoming a reliable choice for Vietnamese women in their journey of beauty care and pampering.

Ms. Nguyen Thi Linh (26 years old), living in Binh Thanh District (HCMC), used to have dry and lifeless skin problems after a long time using unsuitable products. Introduced by friends, she used SON Group's skin care products, including skin whitening cream and serum.

Made from high quality materials, SON Group is committed to providing safe and effective products.

Ms. Linh shared: "After a short time of use, I feel my skin is softer, more even-toned and brighter. The dark spots have faded, and my skin is no longer as dry as before. I feel much more confident when going out."

Similarly, Ms. Nguyen Tu Tran (28 years old), living in District 12 (HCMC), also found a suitable skin care solution when using cosmetics from SON Group. Ms. Tran used to have dark skin and freckles due to too much exposure to sunlight.

After using sunscreen and moisturizer from SON, she noticed a clear difference. "My skin was better protected from the effects of sunlight, and the freckles gradually faded. My skin was healthy, even-toned and full of vitality," said Ms. Tran.