Attending the largest tourism trade event in Europe, Saigontourist Group and Vietnam Airlines continue to affirm their efforts to promote tourism to attract key international tourist markets to Vietnam.
Representatives of the Vietnamese Embassy in the UK took a photo with the delegation of Saigontourist Group and Vietnam Airlines.
"The last three months of 2024 are the peak "sprint" period, and on this occasion, Saigontourist Group's participation in a world-class tourism event not only affirms its position in the international arena but is also part of the group's tourism promotion and advertising strategy that has been implemented over the past time. Through that, Saigontourist Group wishes to bring the image of Vietnamese tourism closer to international tourists, aiming to attract high-income tourists, contributing to the development of the tourism industry in Ho Chi Minh City and Vietnam", Mr. Pham Huy Binh - Chairman of Saigontourist Group - shared.
As the most influential event in the global tourism industry with 44 years of history, this year's WTM London Fair brings together representatives from 184 countries and territories from Europe, America, the Middle East, Africa and Asia, including 3,875 exhibitors, 29,075 business appointments, business connections, and more than 43,700 attendees.
Saigontourist Group and Vietnam Airlines' joint booth attracted a large number of customers.
At WTM London 2024, Saigontourist Group focuses on introducing attractive destinations in Vietnam, unique tourism products and services of the Saigontourist Group system, connecting trade to promote attracting tourists from the European market and other key markets, especially in the high-end customer segment. Coming to WTM London 2024, Saigontourist Group co-organized a joint booth with Vietnam Airlines with the strong cooperation of two leading aviation and tourism groups in Vietnam. Saigontourist Group members participating in the event are leading representatives in the fields of accommodation and travel services, including Saigontourist Travel Service Company, 5-star hotels Rex Saigon, Majestic Saigon and Grand Saigon. Saigontourist Group actively implements tourism promotion activities with partners in an effort to promote the development of two-way tourism between Vietnam and the UK. The Group and its units continue to enhance business cooperation opportunities, providing products and services through meetings, exchanges, and signing agreements with international tourism partners participating in the Fair. Also at this event, the Happy Hour program took place on November 5 at the Saigontourist Group - Vietnam Airlines booth, attracting hundreds of the world's leading tourism brands. On this occasion, Saigontourist Group and Vietnam Airlines presented prizes for package tours to explore Vietnam tourism, including luxury air tickets from Vietnam Airlines and high-class services including bedrooms, cuisine, and entertainment from Saigontourist Group.
Europe and the UK have always been important international tourist markets for Saigontourist Group over the past decades. In 2024 and the following years, Saigontourist Group aims to continue to focus on promoting and recovering international visitors, especially European visitors and potential visitors, including the UK and neighboring countries with high revenue and potential, diverse partners, truly attractive and in need of investment, promotion, and targeting of the entire system. At the same time, this is an important and meaningful time to actively respond to destination introduction activities, culinary and tourism culture activities, contributing to strengthening the diplomatic relations between Vietnam and the UK.
Business exchange between Saigontourist Group representative and international partner.
According to statistics from the Vietnam National Administration of Tourism, in the first 9 months of 2024, the tourism industry welcomed over 12.7 million international visitors, an increase of 43% over the same period last year and higher than the figure for the whole year of 2023. This recorded strong growth in many markets in Europe. At the Saigontourist Group system, in the first 8 months of 2024, the group welcomed and served 1,359,000 visitors, an increase of 22.3% over the same period last year. For international visitors, Saigontourist Group welcomed and served 559,000 visitors, of which the accommodation sector was 421,000 visitors, an increase of 22.7% over the same period last year; the travel sector was 138,000 visitors, an increase of 84% over the same period. Saigontourist Group strives to reach over 2,000,000 visitors in 2024, of which the number of international visitors will reach over 700,000.
The program of joint participation and companionship at the World Travel Fair WTM London 2024 is one of the important activities of Saigontourist Group and Vietnam Airlines, following the international events that the two sides have cooperated to implement before, with the aim of promoting the image of Vietnamese tourism to international friends, contributing to the development of tourism in Ho Chi Minh City and Vietnam. The most typical ones are the Vietnam - US two-way tourism investment promotion program in the US in 2022, the Vietnam destination launching program in Japan in 2023, the WTM London 2023 International Tourism Fair in the UK, the ITB Berlin 2024 International Tourism Fair in Germany, the Vietnam destination launching program in the Chinese market in April 2024, the Vietnam - Cambodia Tourism Promotion Program "Two Countries - One Destination" in July 2024 and most recently the Vietnam - Europe tourism promotion program held on October 7, 2024 in Munich, Federal Republic of Germany...
Saigontourist Group is the leading tourism group in Vietnam, established on August 1, 1975, currently managing more than 100 hotels, resorts, restaurants, travel companies, entertainment areas, tourism training schools, conference and exhibition areas, golf courses, cable television...
Source: https://nld.com.vn/saigontourist-group-vietnam-airlines-tien-phong-tang-cuong-ket-noi-thi-truong-chau-au-196241106160545255.htm
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