Ready to conquer big markets

Tay Ninh affirms its potential with the first national 5-star OCOP product, paving the way for local specialties to reach further. Recently, the province continued to recognize 6 more 4-star OCOP products, demonstrating a sustainable development strategy. These specialties not only bear the mark of Tay Ninh but are also ready to conquer large markets, opening up export opportunities and increasing economic value.

Tan Nhien Company's super thin rice paper is the first national 5-star OCOP product of Tay Ninh .

In January 2025, Tay Ninh made a special mark when the super thin rice paper product of Tan Nhien Company Limited (Truong Dong commune, Hoa Thanh town) became the first product of the province to be recognized by the Ministry of Agriculture and Rural Development (MARD) as a 5-star OCOP at the national level.

Mr. Nguyen Ngoc Son - Sales Director of Tan Nhien Company Limited shared: achieving the 5-star OCOP certification is not only a source of pride but also an important milestone, marking the continuous efforts of the entire company. This success affirms the quality of the product, while opening up opportunities to conquer many new markets - both domestically and internationally.

The company has invested seriously in quality, continuously updating food safety certifications and meeting the most stringent standards of the international market.

Currently, Tan Nhien's super thin rice paper is present in many major markets such as Korea, Taiwan (China), the US, Australia, Japan, and Thailand. This success not only helps bring Tay Ninh specialties closer to global consumers but also contributes to solving the output of rice paper products, creating more job opportunities for local workers. In addition, the Company has also developed many new rice paper and chili salt products to serve market demand; recognized as a 4-star OCOP product (super spicy chili salt rice paper, cheese rice paper, garlic satay rice paper, shrimp and onion satay rice paper...).

Not stopping there, at the meeting to evaluate and classify OCOP products on February 11, 2025, the Council for Evaluation and Classification of OCOP products of Tay Ninh province chaired by Vice Chairman of the Provincial People's Committee Tran Van Chien recognized 6 more 4-star OCOP products at the provincial level, including: platinum melon, Dutch melon, round orange melon of Hoang Xuan Agricultural Products Company Limited (Trang Bang town); wild honey, star flower honey, oil of Bao An Tay Ninh Honey Bee Company Limited (Tay Ninh city) and Hong Minh super thin rice paper of Hong Minh rice paper business household (Hoa Thanh town). This opens up great opportunities for the province's typical products to reach further in the future.

Up to now, with 133 products meeting OCOP standards, including 91 3-star products, 41 4-star products and 1 national 5-star product, Tay Ninh has been showing serious investment in quality and brand.

According to Mr. Nguyen Dinh Xuan, most OCOP entities have participated in modern sales channels (supermarket systems, convenience stores, e-commerce trading floors, etc.). At the same time, 100% of state management officials of the OCOP program at district and commune levels; business entities, cooperatives, cooperative groups, and production households with business registration have been trained and provided with knowledge on topics related to the OCOP program.

In order to encourage people and businesses to promote the development of quality OCOP products in the area, recently, the Provincial People's Council issued Resolution No. 73/2024/NQ-HDND dated May 28, 2024 to support the implementation of the One Commune One Product program in Tay Ninh province, period 2024-2025 (support for introduction and sales points of OCOP products of Tay Ninh province; building and registering trademarks; packaging costs, printing stamps...).

According to the 2025 plan, the Department of Agriculture and Rural Development sets a target of having 20-30 more products recognized as OCOP products with 3 stars or more, bringing the total number of provincial-level OCOP products to 150, including 3 potential products eligible for 5-star evaluation and classification. The province will also have solutions to promote the development and expansion of production scale and market for OCOP products with 4 stars or more.

With systematic strategies in promoting trade and promoting agricultural products, especially OCOP products, the province will participate in about 143 fairs and trade promotion events in 2025. In addition, linking with Binh Phuoc, Long An, Ho Chi Minh City and institutes and schools to develop sustainable agriculture will help improve product quality and increase competitiveness as well as increase participation in e-commerce platforms.

According to Mr. Tran Van Chien - Vice Chairman of Tay Ninh Provincial People's Committee, in the coming time, the Provincial People's Committee will assign departments and branches to continue reviewing and creating favorable conditions for OCOP entities to build and improve product quality. For products that have been recognized as 4 stars, enterprises need to continue to build potential products to reach 5 stars, in order to create competitive advantages, enhance the value of local products in the domestic and international markets, contributing to promoting the local image.

Phan Duong

Source: https://baotayninh.vn/san-sang-chinh-phuc-thi-truong-lon-a186134.html