But what is more special is the way VPBank turned this concert into a different experience, not only accompanying customers with banking and financial services but also giving away tickets under special incentive programs.
G-Dragon and a generation growing up between passion and responsibility
For many people of the 8X and early 9X generations, youth is not only associated with school, extra classes, and flip phones, but also with an irreplaceable symbol: G-Dragon and BigBang.
They grew up with BigBang's music , camping nights with friends singing Haru Haru, and saving up pocket money to print posters, buy albums, or download ringtones. It was a generation that was passionate about music, idolized, and lived life to the fullest with emotions.
Then time passed, that generation entered the whirlwind of work, family, and responsibility. And in fact, they always need a reason to relive the emotions of the past, in a mature, sophisticated way that is suitable for the current pace of life. Not simply sponsoring an event, VPBank chose to "touch" customers' emotions with a different experience: Bringing G-Dragon back to the Vietnamese stage in a classy concert called K-Star Spark in Vietnam 2025 - Presented by VPBank.
After two rounds of ticket sales, Pre Sale and Public Sale, tens of thousands of concert tickets were sold out in just a few hours, demonstrating G-Dragon's appeal and accurately reflecting VPBank's ability to "read the emotions" of its customer community.
Live passionately and spend wisely
In fact, at a time when G-Dragon concert tickets were considered a "rare commodity", VPBank introduced a completely different policy - valuable authentic tickets would be given directly to customers through a number of programs. It is worth mentioning that VPBank opened many programs suitable for the financial needs of many different customers to build appropriate ticket giving criteria.
For customers who want to deposit savings safely, enjoy competitive interest rates and want to find "a ticket back to youth", VPBank offers invitation tickets corresponding to deposit balance levels.
Accordingly, customers only need to increase their savings or term deposit balance in VND at the counter or online, with a minimum deposit term of 6 months. VPBank will give away CAT 2 tickets (VND 2.9 million) to customers who increase their balance from VND 3 billion and VIP 1 tickets (VND 5.5 million) to customers who increase their deposit balance from VND 8 billion.
For customers with stable finances, VPBank also implements a program to give away tickets to customers who maintain a steady weekly growth in their account balance, including the Super Profit balance.
Specifically, applicable to existing customers (who have opened CIF) from May 22, 2025 or earlier: 100 customers whose average weekly balance increases from 200 million VND will immediately receive VIP1 tickets (5.5 million VND), 500 customers whose average weekly balance increases from 50 million - under 200 million will receive CAT3 tickets (2.5 million VND). For new customers (who have opened a new CIF) from May 23, 2025, 900 opportunities to receive CAT 3 tickets will be for those who maintain an average weekly balance of 10 million VND.
In addition, customers using VPBank Visa cards to spend also have the opportunity to own tickets to Gdragon. When customers are VPBank Prime members, they will have the opportunity to own CAT3 tickets (2.5 million VND/ticket) when spending with VPBank Visa credit cards from 10 million VND.
For other customers, spending by credit card from 10 million in 3 categories: Food - Supermarket - Shopping will have the opportunity to receive CAT3 (worth 2.5 million VND/ticket). For VPBank Visa international debit card holders, when spending debit card reaches at least 10,000,000 VND via POS and Internet, there will also be the opportunity to receive CAT4 ticket.
The program is considered for a 3-week period from May 23, 2025 to June 9, 2025. In addition, customers who register for biometrics, overdraft loans, and unsecured loans also have the opportunity to receive tickets through specialized programs.
VPBank's ticket giving strategy is not simply a "marketing strategy", but a carefully designed ecosystem of preferential products to always balance daily needs from "Living - Working - Studying - Health care to Entertainment" with personal financial management. From opening an account, opening a savings account, opening a new and spending VPBank VISA credit card, to increasing the balance of payment accounts - all are actions that customers have been doing to optimize their money.
Accordingly, each mechanism and each condition is designed according to a common philosophy so that customers always feel they deserve more from what they have chosen.
Source: https://vtcnews.vn/san-ve-concert-g-dragon-cung-vpbank-song-dam-me-khong-phung-phi-ar946922.html
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