Tesla is gradually losing its position in the European market.

Tesla lao dốc doanh số, dần mất vị thế tại thị trường châu Âu - Ảnh 1. — Most Tesla models lag behind the rapidly growing electric vehicle landscape. Photo: Drive

According to new vehicle registration figures, Tesla recorded an 89% drop in Sweden , 86% in Denmark and 50% in Norway – markets once considered “fortresses” of electric vehicles. This is a significant decline compared to September, when Tesla was still recovering sales in some European countries.

In France, Tesla sales increased slightly by 2.4%, while in Norway – where electric vehicles account for the majority of the market share – Tesla retained its lead but with a significant drop compared to previous months.

The main reason for Tesla's slowdown is said to be the lack of new models . Meanwhile, traditional European car manufacturers and many Chinese brands such as BYD, Xpeng, Zeekr (owned by Geely) are rushing to launch electric cars with competitive prices, modern equipment and faster delivery times.

Tesla’s total sales in Europe fell 28.5% year-on-year in the year to September 2025. In Denmark, Tesla’s sales are now far behind the Chinese companies mentioned above.

"European consumers have more choice than ever before – from established brands to emerging Chinese carmakers. Tesla is no longer as dominant as it once was, and this is clearly reflected in current sales," said Ginny Buckley , CEO of the Electrifying.com platform.

In Sweden, Tesla sold only 133 cars in October, lower than Porsche – the German luxury car brand – with 172 cars. In the first 10 months of the year, Tesla sales in Sweden decreased by 67% compared to the same period in 2024.

Observers say Tesla's slow product innovation and lack of car models suitable for local tastes could cause the company to lose market share in Europe, where competition for electric vehicles is heating up every day.

Source: https://vtv.vn/tesla-dan-mat-vi-the-tai-thi-truong-chau-au-100251110154713591.htm