Potential of the model "My tree"

Potential of the model "My tree"

Agriculture today is not just about plowing and fertilizing, but has been upgraded with creative business ideas. One of the models that many provinces and cities are successfully applying is: “My home trees”, “Rent trees for the whole year - enjoy seasonal fruits”.

This is a form of customer “adopting” a fruit tree, the farmer will help take care of and harvest. It sounds strange, but this model is being successfully applied by many farmers and gardeners. Typical examples are: “My mango tree” in Dong Thap, “My lychee tree” in Bac Giang or “My coconut tree” in Binh Dinh…

The diverse and laden gardens are very favorable for Tay Ninh farmers to implement the "My Home Trees" model.

With just a few taps on the phone, anyone can “adopt” a fruit tree in a farmer’s garden. These trees are all attached with detailed information boards from variety, age to expected yield, and people can also monitor the entire growth process of the tree via camera or app. When the season comes, customers can harvest the fruit themselves in the garden or request delivery to their home.

In the context of agriculture increasingly focusing on innovation, creative business models in applying technology and social networks contribute to bringing products closer to customers, opening up great opportunities to help farmers connect directly with consumers, while stabilizing product output.

Tay Ninh has a favorable climate for growing a variety of fruit trees.

Not only that, this model also takes advantage of social networks such as TikTok and Facebook to livestream from the garden, record videos of taking care of plants, and tell stories about farmers and agricultural products. This content not only easily goes viral (a term for content that is popular and widely spread) very quickly, but also creates a connection between farmers and customers.

In addition, combining the “My Tree” model with agricultural tourism is a potential highlight. Lush green orchards can become attractive destinations for tourists, when they can visit the garden, directly experience harvesting and enjoy fruits on the spot. From there, it not only brings income to farmers but also helps promote the image of Tay Ninh agriculture.

Durian harvest.

Tay Ninh is blessed with a favorable climate for growing a variety of fruit trees such as mangosteen, mango, longan... With favorable natural conditions, support from technology and potential for tourism development, Tay Ninh farmers can completely turn the idea of ​​"My home tree" into reality, creating a driving force for modern and sustainable agricultural development in the future.

Hoa Khang

Source: https://baotayninh.vn/tiem-nang-mo-hinh-cay-nha-toi--a183585.html