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Considering closing due to lack of business, HCMC coffee shop owner asks for help: 'I'm not asking for money...' and the surprise

The owner of a coffee shop in Ho Chi Minh City is considering closing due to lack of business. He posted a plea for help: 'I'm not asking for money...' and unexpectedly received support that brought him to tears.

Báo Thanh niênBáo Thanh niên17/07/2025

"I'm not asking for money. I'm just asking you to come. My shop is deserted. Very deserted. Every day I open, I have to count every penny for electricity, water, coffee, and rent. But there are few customers, and the tax is due. And I don't want to let go.

I chose this path - opening a shop not only to sell coffee and bread, but also to help people - whoever has back pain, sore knees, or numb neck and shoulders - I try to do it with all my heart.

Bất ngờ lời 'cầu cứu' của chủ quán cà phê TP.HCM: 'Tôi không xin tiền, chỉ xin…'  - Ảnh 1.

The "call for help" of a coffee shop owner in Ho Chi Minh City is causing a storm on the internet.

PHOTO: SCREENSHOT

But now… I’m exhausted. If you’re reading this, I don’t expect much. Just stopping by for a cup of coffee, a sandwich, or a 10-minute therapy session is enough to give me a reason to open the door every morning. If you love me, please share this post. I just want to maintain a place – with good coffee, healing, and humanity in the middle of Saigon,” reads the original “cry for help” from the owner of a coffee shop that is causing a storm online, receiving nearly 10,000 likes, comments, and shares on social media.

Below the post, many people left comments sympathizing with the current situation of the shop as well as inviting each other to come here to support the owner. Besides, netizens also sent their best wishes, hoping that he will soon revive his beloved shop.

Account Trang Yulee commented: "I will stop by to support, even though my family also sells coffee". "I hope your shop survives so that next time I come to Saigon I will definitely stop by your shop", Ninh expressed. Nickname Nguyen Minh Ngoc said: "I hope your shop is crowded".

Coffee shop owner receives surprise

Even Mr. Nguyen Huy Phong, owner of the Nau coffee shop located on Hoang Sa street, Xuan Hoa ward, Ho Chi Minh City (Vo Thi Sau ward, old district 3) did not expect his shared lines to receive so much attention from everyone.

Bất ngờ lời 'cầu cứu' của chủ quán cà phê TP.HCM: 'Tôi không xin tiền, chỉ xin…'  - Ảnh 2.

After the owner shared, the restaurant became crowded with customers.

PHOTO: CAO AN BIEN

This morning, July 16, shortly after the owner's post was posted, the shop was packed with customers. He and everyone in the shop were happy and busy making drinks to serve customers without having to wait long. The owner was also busy with take-out orders.

Sharing with Thanh Nien , Mr. Phong said that he opened the shop in 2019, but in the past 2 years, the shop's business situation has encountered many difficulties due to lack of customers, continuously suffering losses, although according to the owner, the quality of the shop's drinks has not changed.

Although they tried many different ways to revive the shop such as adding promotions, discounting drinks... the shop's business situation still did not improve.

"After that, I thought about closing the shop, but I couldn't bear it. I took the risk of writing some lines asking for help on social media, with the small hope of receiving support from everyone. I was really surprised and happy, so happy that I wanted to cry when I received so much support from everyone. I was happier than Tet!", the owner emotionally shared.

Bất ngờ lời 'cầu cứu' của chủ quán cà phê TP.HCM: 'Tôi không xin tiền, chỉ xin…'  - Ảnh 3.
Bất ngờ lời 'cầu cứu' của chủ quán cà phê TP.HCM: 'Tôi không xin tiền, chỉ xin…'  - Ảnh 4.

The owner is happy when customers support him. He hopes to revive the cafe opened in 2019.

PHOTO: CAO AN BIEN

Mr. Long, a regular customer at the shop for nearly a year, said he often visits this coffee shop because it is close to home and the drinks are delicious and reasonably priced. In recent days, he has noticed that the shop is more crowded than usual. He is also happy for the owner when he receives support from many customers.

Looking at the regular and new customers who continuously come to support the shop, Mr. Phong was moved because he felt the warmth and affection of the people of Ho Chi Minh City. He hopes that his small shop will be revived.

What do you think about the "cry for help" of this coffee shop owner in Ho Chi Minh City? Please share your views in the comments section below.

Source: https://thanhnien.vn/tinh-dong-cua-vi-e-chu-quan-ca-phe-tphcm-cau-cuu-toi-khong-xin-tien-va-dieu-bat-ngo-185250716112014798.htm


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