The top 30 contestants of Miss Ethnic Tourism Vietnam 2025 recently had a trip to Moc Chau. Not only immersing themselves in nature, learning and picking green tea with the locals, the beauties also participated in many unique tourism promotion activities, contributing to spreading the image of the beautiful land of Moc Chau - a place famous for its immense tea hills and the most charming scenery in the Northwest.
The contest organizers hope that through this journey, each contestant can become a "tourism ambassador," directly introducing and honoring the beauty of Moc Chau's people, culture and nature.
Amidst the lush green tea hills, the contestants were divided into teams and took part in the tea picking challenge - one of the stages of traditional tea production. The beauties quickly picked tea buds in the early morning sun at the famous "virtual living coordinates" of the Northwestern highlands.
The contestants also participated in a series of exciting adventure challenges such as glass bridge, horse riding, bumper car driving, ziplining, tubing... These experiences not only brought excitement but also helped to vividly introduce the rich and attractive tourism products that are creating the brand for Moc Chau.




After a day of exciting activities, contestants immersed themselves in the festival atmosphere with the bamboo dance challenge - a unique community cultural activity of the Thai people that is loved by domestic and foreign tourists.
Right at this activity, each contestant became a "cultural ambassador" when interacting and connecting with tourists, contributing to promoting Moc Chau's identity in particular and Vietnamese culture in general.
By the flickering campfire, the beauties had the opportunity to share about life, the pressures in their journey to conquer the crown, and unforgettable memories during their experience.




Head of the contest's organizing committee, Master Dam Huong Thuy (President of SMT Academy), said that through experiential activities, the judges will have the most realistic and comprehensive assessments of each contestant to select outstanding faces, combining beauty, intelligence and courage.
“We are not only looking for girls who are beautiful in appearance, but also want to discover Vietnamese cultural and tourism ambassadors who are capable of spreading the beauty of the country, people and culture of Vietnam to international friends,” Ms. Dam Huong Thuy emphasized.
She also shared that one of the important missions of the contest is to create a professional and humane playground, contributing to arousing national pride and encouraging the young generation to preserve and promote traditional cultural identity./.

Miss Vietnam Ethnic Tourism 2025 is the first contest held to honor the beauty, intelligence and bravery of women from 54 ethnic groups in Vietnam in a blend of tradition and modernity. The contest aims to promote cultural values, tourism and national identity to international friends, while spreading the spirit of solidarity, national pride and integration aspirations of the young generation.
With the goal of becoming a bridge to preserve and promote cultural heritage, the contest also contributes to promoting sustainable tourism development, especially green tourism and community tourism - an inevitable trend of the times.
The activities and final round of the competition all take place in Moc Chau, Son La . The final night is expected to be held in mid-November 2025. Currently, the contestants are participating in filming 4 reality TV episodes before entering the semi-finals.
Source: https://www.vietnamplus.vn/top-30-thi-sinh-hoa-hau-du-lich-dan-toc-viet-nam-quang-ba-du-lich-moc-chau-post1072053.vnp
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