Returning emotionally in the summer of 2025, TVCreate carries the theme “The Echoes of Legacy”, with the desire to evoke sustainable traditional values through the youthful and creative perspective of the Gen Z generation. In particular, this year, the topic was “ordered” directly by the Ho Chi Minh City Museum of History, challenging the teams to create TVCs promoting cultural heritage closer to young people – a topic that is both meaningful and topical.
The competition takes place from April 17 to June 12, 2025 with 4 dramatic rounds:
+ IDEATION (April 17–April 26): Analyze the topic from the sponsor, develop
+ Big Idea & Deployment Plan DEVELOPMENT (04/05–09/05): Build integrated communications strategy (IMC) and storyboard
+ TVC PRODUCTION (May 17–May 24): Production and completion
+ TVC PITCHING (June 4–June 12): Project presentation in the Final night
The competition attracted hundreds of contestants from many universities and colleges across the country, aged 18-24. The teams had to combine strategic thinking and visual storytelling skills to convey cultural messages in a vivid, relatable and inspiring way.
Brilliant Finale – Honoring the “Heritage Ambassadors”
The Final Night took place on the evening of June 11, 2025, witnessing an emotional competition between the best teams. Final results:
+ First prize went to Freedom Girls (a joint team of Ho Chi Minh City Academy of Posts and Telecommunications Technology and Ho Chi Minh City University of Foreign Languages and Information Technology) with the TVC “History”. The work tells the story of a young person who feels lost in modern society, suddenly finding a connection with tradition through the character “Mr. Bao” – the embodiment of history and national memory.
+ Second prize was awarded to De Khong Mot team (Foreign Trade University, CSII) with the TVC "0.1 my quality, 99.9 Vietnamese code", bringing a profound message about the intersection between personal identity and national spirit, through the image of ancient dragons, Cham drums and metaphorical tattoo ink.
+ Two Third Prizes went to: Team Three Fish with TVC “Sacred History” – a completely new approach when viewing history as a living material for young people to create their own identity. Team Que Te Que with TVC “Sketching Heritage”, impressing with a visual language rich in rhythm and emotion, harmoniously combining color, gaze and movement.
+ The most favorite TVC award (voted by the audience) belongs to POPI team (Hoa Sen University) with the work "Source" - a gentle yet profound slice of the cultural flow that permeates every Vietnamese person.
TVCreate 2025 once again affirms its role as a “launching pad” for the young generation in the field of media and marketing, while also strongly inspiring the preservation and promotion of national cultural identity through creative and contemporary expressions. The “heritage echoes” have truly been awakened – not only through the lens, but also in the hearts of every young person coming out of this competition.
Source: https://www.baotanglichsutphcm.com.vn/ban-tin/tvcreate-2025-khi-am-vang-di-san-duoc-danh-thuc-bang-lang-kinh-sang-tao-tre
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