Applying digital technology to spread 'Global Vietnamese Singing 2025'

DNVN - The new point of this year's competition is that it will not exploit contestants from Europe like the previous 2 seasons but will focus entirely on Vietnam. The competition will apply many new platforms such as interactive livestream, behind-the-scenes video production, contestant diaries... to reach young audiences on platforms such as Facebook Reel, TikTok...

On May 30, in Hanoi , the Organizing Committee of the "Global Vietnamese Singing 2025 " contest met with the press to inform about the contest, announcing the official cooperation of Unicorn Global Media and Entertainment Company Limited and 5G Multimedia Technology and Communications Company (5G NetWork) .

Global Vietnamese Singing Contest 2025: Technology and multimedia elevate the competition

Attending the event were Mr. Henry Nguyen - Head of the Organizing Committee of the contest; Mr. Nguyen Nhat Giang - Deputy General Director of 5G NetWork, Deputy Organizing Committee of the contest; Rose Queen Bui Thanh Huong - Deputy Organizing Committee of the contest; Master of Music , pipa artist Vu Dieu Thao - member of the Jury. Also attending the program were People's Artist Dieu Huong, singer Ho Quang 8, Mr. Nguyen Van Hoan - Deputy Director of Cap Vietnam Television Entertainment Center; Mr. Le Duc Sao - Vice President of Vietnam Digital Communications Association...

“Global Vietnamese Singing Voice” is a competition to find good voices for Vietnamese people around the world , held for the first time in 2023 with the goal of finding musical talents, while honoring values ​​imbued with Vietnamese cultural identity, preserving and conserving Vietnamese identity, connecting love, and looking back to the roots. The competition is open to all Vietnamese citizens from 16 to 60 years old, regardless of professional or amateur, anyone with singing talent and passion for singing can participate.

Exam season 2025: Innovating scale, maintaining identity

The new point of this year's competition is that it does not exploit contestants from Europe like the previous 2 seasons but focuses entirely on Vietnam. Accordingly, the award-winning contestants have the opportunity to gain practical experience through European tours, performing for overseas Vietnamese to develop their abilities.

Mr. Henry Nguyen - Head of the Organizing Committee and Ms. Bui Thanh Huong - Deputy Head of the Organizing Committee of the contest.

Sharing about this, Mr. Henry Nguyen - Head of the Organizing Committee - said: “Focusing on organizing in Vietnam this year is a strategic step to develop the contest in depth, creating a stronger spread in the country, and at the same time creating a foundation to expand globally in the next season. In fact, although this year's contestants are mainly from Vietnam, the global spirit is still maintained, from the participation of the judges and the overseas Vietnamese community watching. "Global" is not only about geography, but also about the mindset of connection".

To maintain the core values ​​of the competition, which are the spirit of exchange, learning and honoring Vietnamese identity in the context of focusing only on Vietnam in the third season, Head of the Organizing Committee Henry Nguyen emphasized: “We believe that Vietnamese identity does not lie in geographical location but in spirit and the way of spreading values.

This year, in addition to the singing competition, we will organize a series of activities such as exchanges with overseas artists... to help contestants understand more deeply and better express their national cultural identity. In addition, global audiences can still follow, interact and vote for contestants through the online system - maintaining the spirit of exchange and connection."

Applying technology to create a modern and fair playground

Entering its third season, the "Global Vietnamese Singing Voice" contest has cooperated with 5G NetWork Company as a co-producer. 5G NetWork owns the No. 1 news publishing ecosystem on YouTube in Vietnam, currently managing and operating a system of more than 350 reputable and official content channels of more than 30 press, radio and television units in Vietnam with a variety of content types such as: News, current events, reality TV shows, entertainment, movies, vlogs, animations, music, game shows... To date, the total number of full-time views on the Network is more than 40 billion views, the total number of subscribers is more than 80 million people, with more than 4 billion viewing hours.

Mr. Nguyen Nhat Giang - Deputy General Director of 5G NetWork.

“This is a unit specializing in producing television programs, media products at the forefront of technology and digital media. With this cooperation, this year, the contest will apply many new platforms such as interactive livestream, behind-the-scenes video production, contestant diaries... to reach young audiences on platforms such as Facebook Reel, TikTok... Our goal is to create a modern, fair and accessible playground for the public", Head of the Organizing Committee Henry Nguyen shared.

Mr. Nguyen Nhat Giang - Deputy General Director of 5G NetWork said: "As a technology company and digital content developer on multiple platforms, we operate on Youtube, Tiktok, Facebook..., with many years of experience producing TV shows and content on digital platforms. 5G's cooperation in producing and developing the "Global Vietnamese Singing Contest" in season 3 will help the program spread more widely."

Sharing at the event, Rose Queen Bui Thanh Huong - Deputy Head of the Organizing Committee of the contest shared: "With the companionship of 5G NetWork, I believe that the program will have an opportunity to develop more deeply and widely, we will have many quality contestants to contribute to the country's music, bringing the audience eye-catching performances".

Famous judges

With an experienced panel of judges such as musician Luu Thien Huong (Head of the Jury), famous singer Y Lan, famous singer Manh Dinh, "Rock Queen" Ngoc Anh, singer Sy Luan, singer Giang Hong Ngoc, pipa artist Vu Dieu Thao..., the competition promises to bring a professional and colorful journey.

Musician Luu Thien Huong

Pipa artist Vu Dieu Thao

Sharing at the event, Master of Music, pipa artist Vu Dieu Thao - a member of the Jury said: “In addition to more than 20 years of experience as a lecturer at the Vietnam National Academy of Music, having been a judge in many competitions, I have also performed in many places around the world, promoting traditional music to overseas Vietnamese and foreign audiences. I can share those experiences with the contestants. I think I am a difficult judge.

I hope that the contestants will not only bring their performances as contestants, but also raise their level as performers with high techniques and, importantly, touch the hearts of the audience. I hope that with my expertise, experience and enthusiasm, I can inspire the contestants and accompany the judges to find worthy contestants."

Journey to shine through 4 rounds

The “Global Vietnamese Singing Contest 2025” will go through 4 rounds: Preliminary, Semi-final, Final and Final ranking. From 80 excellent candidates after the Preliminary and Semi-final rounds, 40 candidates will participate in the Final round, taking place in Hanoi and Ho Chi Minh City. The Final ranking night with the 20 best singers is scheduled to be held on October 18, 2025 at the Vietnam-Soviet Friendship Labor Cultural Palace (Hanoi).

The contest will award 1 Champion and 2 Runner-up prizes for each genre: Romantic (Old Music, Bolero...), Folk - Red Music, Light Music (Pop, Rock, R&B...). In addition, there are other awards such as: Most Favorite Contestant Award, Promising Contestant Award, Jury's Choice Award, Impressive Performance Award, National Identity Honor Award...

Ngoc Bach

Source: https://doanhnghiepvn.vn/van-hoa/ung-dung-cong-nghe-so-lan-toa-tieng-hat-viet-toan-cau-2025/20250530094402652