Applying digital technology in tourism business activities

Applying digital technology is considered an effective solution in tourism business today.

At the local level, the application of digital technology is a solution to help tourism accommodation businesses have more opportunities to expand the market and reach potential customers. At the same time, optimizing management and operation processes, improving service quality, and thereby analyzing data to develop effective business strategies...

For travelers, it is easy to search for relevant content to plan their trip, save time and costs in booking services, or access diverse information about destinations. In addition, based on users' data and search history, travel platforms can suggest destinations and services that match travelers' personal preferences.

In the Eastern region of Lam Dong - an area with strengths in sea tourism, in recent times there have been many efforts in building digital maps, smart tourism information systems, QR code applications, cashless payments...

Along with that, synchronously deploy specific policies and action programs to gradually shift the tourism industry to the digital environment, forming a smart tourism ecosystem. Such as promoting the construction of a digital platform through the operation of the Smart Tourism Information Portal (at: muinevietnam.vn), supporting tourists to look up information, plan their journeys, book services and interact online easily and conveniently. This platform also supports local businesses to promote, connect and analyze tourist behavior in real time to bring about business efficiency.

However, the application of digital technology in tourism business activities also poses many challenges for businesses lacking information, skills and technology human resources. Therefore, localities and functional sectors need to pay attention to providing practical support and encouraging businesses to promote the application of digital technology to adapt to today's smart tourism.

And to aim for rapid and sustainable development, there must be appropriate investment in digital technology, especially the application of artificial intelligence (AI) to the entire tourism value chain: from management, marketing, operations to customer experience...

At the scientific conference with the theme of Digital Transformation and AI application or the thematic discussion on Training, fostering and developing tourism human resources recently held in the coastal area of Lam Dong, many comments were also recorded for the industry.

According to the leader of the Binh Thuan Tourism Association (formerly), investing in technology infrastructure, improving human resource skills and having a synchronous development strategy is necessary to be able to maximize the potential of digital technology in tourism development.

With MSc. Phan Buu Toan - Vice Principal of Saigon College of Tourism, he proposed a number of groups of synchronous solutions suitable for local conditions. Regarding digital transformation, it is necessary to build a digital science database, guide the use of hotel management software and tour operation software, promote the application of AI in tourism activities...

There are also opinions that, to develop the "smokeless industry" quickly and sustainably, it requires a breakthrough in thinking, working methods and technology application. Especially in digital transformation and artificial intelligence, because this is an inevitable trend to improve the competitiveness of tourism businesses today.

For local businesses, the importance of digital technology has been recognized, showing interest in investing in its application in tourism business activities. It is known that since July 2025, some coastal tourism establishments in the province have started applying AI to consulting, booking and supporting tourist services on the unit's website, Facebook, and Instagram.

This is considered a major turning point because it not only provides hospitality services but also creates an advantage on the internet for accommodation businesses in the digital age...

Source: https://baolamdong.vn/ung-dung-cong-nghe-so-trong-hoat-dong-kinh-doanh-du-lich-389161.html