Applying digital technology in tourism business operations.

In the tourism business, the application of digital technology is becoming an inevitable trend, as it brings positive changes for both businesses and tourists...

The application of digital technology is considered an effective solution in the tourism business today.

Locally, the application of digital technology is a solution that helps tourism accommodation businesses have more opportunities to expand their market and reach potential customers. At the same time, it optimizes management and operational processes, improves service quality, and allows for data analysis to develop effective business strategies…

For travelers, it's easy to find relevant content to plan their trips, saving time and money on booking services, and accessing diverse information about destinations. Furthermore, based on user data and search history, travel platforms can suggest destinations and services that match the traveler's personal preferences.

In the eastern part of Lam Dong province, an area with strong potential for beach tourism, there have been many efforts in recent times to build digital maps, smart tourism information systems, apply QR codes, and implement cashless payments.

Simultaneously, a comprehensive implementation of specific policies and action programs is needed to gradually shift the tourism industry towards a digital environment and form a smart tourism ecosystem. This includes promoting the development of a digital platform through the launch of the Smart Tourism Information Portal (at muinevietnam.vn), supporting tourists in easily and conveniently searching for information, planning itineraries, booking services, and interacting online. This platform also supports businesses in the area in enhancing promotion, networking, and analyzing tourist behavior in real time to improve business efficiency.

However, the application of digital technology in tourism business also poses many challenges for businesses lacking information, skills, and technological personnel. Therefore, local authorities and relevant agencies need to provide practical support and encourage businesses to accelerate the application of digital technology to adapt to the current smart tourism landscape.

And to achieve rapid and sustainable development, there must be commensurate investment in digital technology, especially the application of artificial intelligence (AI) to the entire tourism value chain: from management, marketing, operations to customer experience…

At recent scientific conferences on the topic of Digital Transformation and AI Applications, and specialized seminars on training, fostering, and developing human resources for tourism held in the coastal areas of Lam Dong province, many valuable contributions to the industry were recorded.

According to the former leaders of the Binh Thuan Tourism Association, investing in technological infrastructure, improving human resource skills, and having a comprehensive development strategy are necessary to fully utilize the potential of digital technology in tourism development.

According to Mr. Phan Buu Toan, Vice Principal of Saigon Tourism College, several groups of solutions were proposed that are comprehensive and suitable to local conditions. Regarding digital transformation, it is necessary to build a digital learning resource library, provide guidance on using hotel management software and tour operation software, and promote the application of AI in tourism activities…

There is also an opinion that, in order to develop the "non-polluting industry" rapidly and sustainably, breakthroughs in thinking, methods, and technology application are required. This is especially true for digital transformation and artificial intelligence, as these are inevitable trends to enhance the competitiveness of tourism businesses today.

Local businesses have now recognized the importance of digital technology, showing interest in investing in its application in tourism business operations. It is known that, starting in July 2025, several coastal tourism establishments in the province began applying AI to their services for consulting, booking, and supporting tourists on their websites, Facebook, and Instagram accounts.

This is considered a major turning point because it not only provides excellent hospitality but also creates an online advantage for accommodation businesses in the digital age…

Source: https://baolamdong.vn/ung-dung-cong-nghe-so-trong-hoat-dong-kinh-doanh-du-lich-389161.html