The show is highly anticipated.
This Sunday local time, Usher will take to the most-watched music stage of the year with a much-anticipated performance during the Super Bowl halftime show.
Usher at the Super Bowl Halftime Press Conference on Thursday
The 45-year-old artist promises to bring to the stage a career journey that is 2 minutes longer than the usual 13-minute performances of previous years.
Regarding this difference, he said: "I can't explain why, but I'm happy that I could do it and produce it. It was a strategic decision and I negotiated it with the organizers."
However, the Crush singer said that it was quite "difficult" to put his entire career into just 15 minutes.
Usher released his first album in 1994 at the age of 16. Since then, he has sold more than 80 million records worldwide with hits such as U Make Me Wanna , Good Kisser and Love in This Club.
"Revealing" more about this event, Usher confirmed that there will still be some surprise guests as is the tradition of the annual event. 2 of which have been confirmed to be artists who have collaborated and have close relationships with him, including Lil Jon and Ludacris.
He also shared that he received advice from Katy Perry – whose performance was the second most viewed in the history of the Half Time Superbowl, with over 121 million views in 2015.
Usher shared that it was "a moment I've been preparing for the last 30 years" and "it's definitely going to be a big event".
Last year, Rihanna took the stage, making it the most-watched halftime show ever with 121.017 million viewers.
The event will take place during halftime of this year’s big game between the San Francisco 49ers and Kansas City Chiefs in Las Vegas. It will mark the first time the city has hosted the Super Bowl. Usher recently completed an 18-month residency at the venue.
Taylor Swift's appearance causes a stir
There has been speculation over the past week that Taylor Swift, who won the Grammy for Album of the Year, will also be at the game this Sunday.
That's because Chiefs player Travis Kelce has recently been in the spotlight for his relationship with the singer. It's known that the two have been seen together a lot, both on The Eras Tour and at other games.
The singer is currently in Japan for the second leg of her world tour, which ends on Saturday. So she still has enough time to "comfortably" attend and watch the match.
Kelce's mother, Donna, said earlier this week: "We don't know if she's going to come." Travis also spoke about Swift's attendance: "She's definitely my number one fan right now. I love having her at every game."
Taylor Swift is often present at matches to support her boyfriend.
This Sunday will also see the debut of new movie trailers at the event, including the blockbuster Deadpool 3 and Twisters from Minari filmmaker Lee Isaac Chung. Experts have estimated that a 30-second mid-game ad would cost around $7 million.
A recent study found that American interest in the Super Bowl increased 169% over last year.
"I think it's great that Taylor Swift is attending from the stands," said NFL commissioner Roger Goodell. "It's obviously going to resonate with the younger fan base, especially women, who are going to be interested in why she's at this big event. In addition to her relationship with Travis, Taylor is a football fan and I think that's great."
Usher also said last November that he would try to get Taylor Swift to perform at the show, if she were there.
Source link
Comment (0)