Veo 3 does all the work: Where the boss "does it all and gets it all", where recruitment is frozen

(Dan Tri) - The launch of Google Veo 3 has caused many businesses to change their recruitment mechanisms. Media staff are under pressure to quickly learn and master new technology.

Veo 3 and changes in human resource strategy

Nguyen Van Din, 27 years old, owner of a newly opened automatic photo studio in Dong Anh ( Hanoi ), is busy preparing for the first promotional campaign.

Instead of having a headache calculating the cost of hiring a marketing team for the photo studio, he decided to do the communication himself using the Veo 3 tool.

TVC by Veo 3 by Van Din attracted many views and shares (Photo: Screenshot).

With only 250,000 VND, he had in hand three short advertising clips, each 8 seconds long, created by Veo 3, ready to advertise his photo studio.

Van Din said: “In the early stages of opening, the budget was limited, so using Veo 3 helped the photo studio attract a large number of customers without having to have a dedicated staff in charge of communications.”

Khanh Han, 22 years old, a communications staff at a restaurant in Hanoi, shared: "We are currently applying Veo 3 in the pre-production or idea generation stages."

Previously, when coming up with a theme for filming an advertisement for the restaurant, Han and many other communications staff had to spend a lot of time looking for ideas on Pinterest, Instagram or hiring people to film models to have a product to present to the management.

“But in the past two weeks, instead of having to do that, I can use AI tools like Veo 3 by myself to create many ideas in a few hours,” Han shared.

TVCs about restaurants and cafes using Veo 3 on social networks recently (Photo: Screenshot).

More notably, even small and medium-sized enterprises are applying Veo 3 to save human resources, change communication strategies and build ideas.

Veo 3's ability to create promotional videos with ease has made many businesses rethink their staffing plans.

Mr. Le Ngoc Hai, CEO of a wood company in Hanoi, said: "Veo 3 itself can easily create TVCs (commercials), so my company's next recruitment plan for communications and marketing staff may be postponed, instead investing in training old employees to know how to use AI generation tools like Veo 3."

Veo 3's video quality is highly appreciated for its authenticity (Photo: Screenshot).

As AI can take on more and more tasks, from producing entertaining videos, interactive content to supporting creative ideas at extremely low cost, it is understandable that businesses will adjust their human resource strategies.

Explaining this decision, Mr. Hai added that current employees have a deep understanding of corporate culture, products and target customers.

These are values ​​that AI cannot replace and that a new hire will need time to build.

Therefore, training the communications department's hard-core staff to use Veo 3 will help combine existing experience with new tools, creating higher work efficiency.

Mr. Vo Le Vinh, Technology Director at DTA Solutions Company, shared that since Veo 3 was launched, the company's communications department staff have proactively approached to be able to create their own TVC.

Mr. Vinh commented that in the first phase, the company will apply AI generation like Veo 3 to mass marketing articles, but for brand identity, more research time is needed.

DTA Solutions Company produces its own advertisements using Veo 3 (Photo: Character provided).

Mr. Vinh affirmed: "AI tools can hardly completely replace human products, but a good employee who understands AI along with useful AI tools like Veo 3 will increase work efficiency many times over."

Therefore, during this period, his company focused a lot on training employees to understand AI, especially the communications department staff since Veo 3 was born.

According to Mr. Vinh, mastering AI generative tools like Veo 3 is no longer a “plus point” but could soon become a “basic requirement” for many positions related to content creation.

Media staff rush to find out about Veo 3

Faced with new strategies in human resource planning since the launch of Veo 3, Ha Trang, 22 years old - a marketing communications staff, said: "Working for a technology company, since the launch of Veo 3, I have also had to take advantage of the opportunity to research and improve my own understanding, and at the same time apply Veo 3 to my work."

Ha Trang also shared: "I learned how to use Veo 3 through social networking sites, groups on Facebook, TikTok, YouTube".

Veo 3 review site is a fairly easy-to-use tool that can be easily applied to communications, advertising and content creation.

How to use Veo 3 is widely shared on youtube (Photo: Screenshot).

Similarly, after school hours, Quang Vinh, 21 years old - a student about to graduate, is preparing documents to apply for a media position at a business and is also trying to find a way to produce a TVC himself using Veo 3.

Vinh shared: “The launch and widespread application of Veo 3 will somewhat tighten the recruitment mechanism of companies, so knowing how to use this AI tool will probably help my job application look better.”

Quang Vinh takes advantage of time after school to learn about Veo 3 (Photo: Contributor).

In contrast to many young people, Bao Uyen, 35 years old - a long-time employee in the communications department of a logistics company shared that Veo 3 makes her "lose sleep".

“Although I have a solid knowledge of marketing, adapting to this new AI tool is still quite difficult, from creating prompts to writing prompts correctly,” said Bao Uyen.

However, she affirmed that she would definitely have to know how to use Veo 3 to avoid becoming "outdated" and to help the company increase productivity and save costs.

Source: https://dantri.com.vn/cong-nghe/veo-3-lam-het-viec-noi-sep-lam-tat-an-ca-noi-dong-bang-tuyen-dung-20250609080347693.htm