Vietnam surpasses China, Norway in Singapore
According to data from the Singapore Enterprise Authority, in the first half of 2025, seafood imports from Vietnam reached SGD 57.2 million (about USD 42.33 million), a sharp increase of 10.8% over the same period last year.
Thanks to this growth, Vietnam has officially surpassed China and Norway, rising to the third position among the largest seafood suppliers to Singapore, behind only Malaysia and Indonesia.
Fish fillets lead, mollusks grow strongly
Vietnam's main products in the Singapore market are fish fillets and chilled/frozen fish meat (HS code 0304), reaching an export value of SGD 29 million, accounting for 29.6% of the market share of this segment.
Besides, two other potential product groups, crustaceans (HS 0306) and mollusks (HS 0307) also recorded impressive growth figures.
Crustacean exports reached SGD 12.5 million with a growth rate of 13.3%, while molluscs reached SGD 7.1 million with a remarkable growth rate of up to 172.1%.
Singapore Market: Opportunities and Challenges
Singapore's total seafood imports in the first six months of the year reached nearly SGD 559.5 million, up slightly by 2.4%. This market focuses on four main groups: fresh/chilled fish excluding fillets (0302), frozen fish excluding fillets (0303), fish fillets/chilled or frozen (0304) and crustaceans (0306), each with an import value of over SGD 110 million. Of which, crustaceans led the way with SGD 132.9 million, accounting for nearly 25% of the market share.
However, except for the frozen fish group (0303) with a growth rate of 24.3%, the remaining groups showed signs of slowing down, decreasing slightly from 1% to 3%.
To maintain and expand market share, Vietnamese enterprises need to focus on improving product quality, diversifying export portfolios and enhancing competitiveness.
The Singapore market is showing signs of saturation, requiring a long-term strategy, from improving processing technology to building a stronger brand, to maintain its position in an increasingly competitive environment.
Source: https://baonghean.vn/viet-nam-vuot-mat-trung-quoc-na-uy-vuot-len-top-3-nha-cung-ung-thuy-san-lon-nhat-tai-quoc-gia-nay-10303354.html
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