Convincing victory from "taste" to "sight"
At the Global Dairy Congress 2025 recently held in the Netherlands, in addition to being the only business from Southeast Asia invited to present a paper, Vinamilk also made a special mark when it was honored in two top positions at the World Dairy Innovation Awards, a prestigious annual award within the framework of the Conference.
Vinamilk won first place in two award categories at the World Dairy Innovation Awards 2025.
This year, the Global Dairy Innovation Awards entered its 18th season with the participation of hundreds of products from more than 40 dairy brands from 11 countries. After 3 rounds of selection from an international professional council, experts in the nutrition, communications and marketing industries will select nominees for each category and finally, in the final round, only one best product will win the championship position.
At the award ceremony held in Amsterdam (Netherlands), Vinamilk Green Farm Greek Yogurt was named as the outstanding product winning the “Best Yogurt” award and Vinamilk Plant Yogurt was honored with the highest position in the “Best Packaging Design” category. Both are new products that Vinamilk “launched” earlier this year. Posted on the official website shortly after, Vinamilk shared more information about the “champion” products, revealing more reasons behind the spectacular victory.
The information shared by Vinamilk has attracted attention about the reason why the two products won in the big "arena" of the global dairy industry.
Specifically, not just a regular yogurt product, Vinamilk Green Farm Greek Yogurt is a unique combination of 30-year-old Greek yeast technology and creativity in combining a unique flavor set including: Roasted Robusta coffee with chocolate and natural honey, all served with cereal, creating a "unique" taste, full of personality. Another unique point that contributes to the delicious taste is the "Open - Cover - Enjoy" experience - not just a way of eating, but an emotional taste journey.
In particular, to win the Best Yogurt category, Vinamilk Green Farm Greek Yogurt surpassed 10 products in the nomination round, including many names from Europe - considered the "cradle" of high-end yogurt products. This is also the only product in the nomination list with a different way of experiencing compared to the way of eating traditional yogurt.
Vinamilk Green Farm Greek Yogurt created a storm when it was launched in Vietnam with a unique product concept and interesting way to enjoy it.
Next is the winning product in the category of “Best Packaging Design”: Vinamilk Plant Yogurt - the first vegan yogurt in Vietnam. Not only conquering Vietnamese consumers, this product also impressed the world's professional council with a design that at first glance can fully feel the smooth, thick yogurt and the diverse, delicious flavors of the product.
“Vinamilk plant yogurt has a smooth texture and delicious taste developed with a formula that achieved absolute scores recognized by the top 1% of chefs in the world and 100% natural fermentation technology from plant milk with Lactobacillus Bulgaricus yeast strain from Europe,” Vinamilk representative shared more when asked about the product.
Vinamilk plant-based yogurt with 2 unique flavors: Traditional flavor from 9 types of seeds and Oatmeal combined with passion fruit and mango - Convincing win for the Best Packaging Design award.
The highest award is consumer trust.
According to the organizers, the Global Dairy Innovation Award 2025 (Netherlands) focuses on “user-centric” innovation, which is demonstrated through the following aspects: application of new technology, product improvement, health value, user experience and the ability to lead industry trends. Because today, only brands that dare to be one step ahead, dare to innovate and create are capable of leading market trends.
With these criteria, being on the nomination list is already a success, and the final winning product is truly the best name for pioneering thinking, innovation and value creation.
Vinamilk products impressed attendees at the Global Milk Conference with their delicious taste, innovation, creativity and the company's level of investment in R&D.
It can be seen that Vinamilk's two products conquering the international expert council on "delicious taste and product design" also clarify the company's comprehensive innovation strategy: comprehensive investment in "content" and "form", "technological innovation" and "experience creation", based on paying attention to user experience, from emotions to convenience, not only meeting but also exceeding expectations.
This is also similar to the assessment from Mr. Dan Bunt, representative of the Award Organizing Committee: "This year's award-winning products clearly reflect the outstanding trend of innovation in the dairy industry, which is the explosion of new, creative flavors, flexible application of technology and added value from dairy products".
Speaking to the media right after receiving the award, Mr. Nguyen Quang Tri, Vinamilk's Marketing Executive Director, shared with enthusiasm: "The awards and recognition from independent, prestigious organizations in the world have motivated Vinamilk to do better. However, we do not come for the award, but the biggest award is the trust, acceptance and choice of consumers. The philosophy for customers has been and always is the core factor for sustainable development at Vinamilk".
The philosophy of “for customers” and the strategy of “innovation” that Mr. Tri emphasized were also recognized by experts and leaders attending the recent conference as the foundation for the future of the dairy industry. For Vinamilk, it can be seen that it is a journey of nearly 50 years of a national brand built on superior quality, constant innovation and true value to elevate the dairy industry in the international arena.
Mr. Nguyen Quang Tri, Vinamilk Marketing Executive Director, presented a speech at the conference in front of nearly 200 leaders and industry experts in the Netherlands.
Commenting on the impressive results of the Vietnamese representative, Associate Professor, Dr. Tran Quang Trung, Chairman of the Vietnam Dairy Association, shared: “Vinamilk’s participation at the Global Dairy Conference and making its mark with the award for innovation and creativity clearly demonstrated the mettle of a national brand. This is a step forward affirming that we are not only participating in the global playground to learn, but also to position the Vietnamese dairy industry on the world map with a professional, creative and powerful image.”
NL
Source: https://baothanhhoa.vn/vinamilk-gianh-cu-dup-giai-thuong-quoc-te-ve-ca-noi-dung-va-hinh-thuc-san-pham-quan-quan-co-gi-dac-biet-253622.htm
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