Proactive health care becomes a trend
After the Covid-19 pandemic, proactive health care has gradually become a popular lifestyle, especially among young people. According to Euromonitor International's Top Global Consumer Trends 2025 survey report, up to 57% of consumers in 2024 actively research carefully before choosing a product or service. Euromonitor predicts this trend will continue to grow at double-digit rates from 2024 to 2026.
In Vietnam, the trend of healthy living is increasingly widespread, associated with consumers proactively choosing a nutritional regimen suitable for their physical condition. The survey "Values and behaviors of Vietnamese people" conducted by Euromonitor International (June 2023) shows that, in addition to exercise habits, Vietnamese people are increasingly interested in their diet: 54% actively seek out healthy ingredients and 30% are willing to pay more for nutritious products.
Tran Ngoc My (26 years old, HCMC) said: "Recently, I have limited sugar, prioritized cooking at home and chosen products that suit my body. For example, many people use whey to supplement protein, but I have indigestion so I replaced it with nuts and lactose-free high-protein fresh milk."

Vietnamese people are increasingly interested in proactive health care.
PHOTO: VINAMIL
"Young people today are more aware of building health. They prioritize moderate exercise, moderate eating and setting up a personalized nutrition regimen, balancing efficiency, cost and long-term benefits," Ms. Nguyen Thi Kim Ngoc (32 years old, nutrition coach) shared from observing the needs of students.
Vinamilk introduces new products, accompanying a proactive healthy lifestyle
Faced with the widespread wave of active healthy living, along with increasingly sophisticated user needs, many brands have improved their products, enhancing and refining nutritional value through modern technology.
Notably, Vinamilk Green Farm High Protein, a new product from Vinamilk, marks a remarkable technological step forward. Applying advanced microfiltration technology from Europe, Vinamilk has optimized the nutritional content and precisely adjusted the ratio of ingredients in milk, creating a "smart nutrition" product line with 4 outstanding advantages: high protein, low fat, rich in calcium, no lactose.
This is a timely move, showing that Vinamilk quickly grasps trends and pioneers in leading the market, meeting the needs of smart consumers who prefer pure, nutritious products that suit a personalized lifestyle.

Vinamilk Green Farm High Protein - New smart nutritional product, applying super microfiltration technology from Europe
The heavy investment in ultra-microfiltration technology also allows the unit to supplement more optimal nutritional content: 65% higher protein; 30% richer calcium, up to 60% lower fat and lactose removal. This allows customers with the strictest nutritional needs to conveniently control the nutritional content they take into their bodies every day.
Specifically, for those who want to supplement protein, 25g protein/2 boxes of Vinamilk Green Farm High Protein 250ml per day has a protein content equivalent to 80g of cooked chicken breast, meeting more than 30% of the daily protein requirement (converted according to the Ministry of Health 's recommendations on protein needs for adults for people over 15 years old).
On the other hand, pregnant and postpartum mothers can adjust the appropriate calcium level every day with 62% of calcium needs met with just 2 boxes of Green Farm High Protein Milk. In addition, the removal of lactose helps consumers who are allergic to this ingredient to confidently access the abundant source of nutrients in fresh milk. Vinamilk Green Farm High Protein has created an outstanding nutritional advantage, promising to fulfill the role of a powerful "assistant" for the smart nutritional lifestyle of today's progressive consumer generation.

High protein, rich in calcium, low fat, sugar free, Vinamilk Green Farm High Protein is the right choice for the smart nutrition trend.
SOURCE: PHOTO: VINAMIL
Applying complete nutrient extraction from fresh milk, Vinamilk Green Farm High Protein ensures to preserve pure protein and calcium in fresh milk, without adding whey protein or calcium from outside sources. Scientists around the world have proven that the protein source in fresh milk contains 9 essential amino acids. This protein source is also easier to absorb than protein from plant sources.
With its carefully selected nutrients, Vinamilk Green Farm High Protein is pioneering in shaping the trend of balanced and smart nutritional products. This response from Vinamilk officially "gives the green light" for modern consumers to pursue an active lifestyle quickly and conveniently.
Source: https://thanhnien.vn/vinamilk-green-farm-cao-dam-giai-phap-dinh-duong-giup-cham-soc-suc-khoe-chu-dong-185251031140512167.htm






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