CEO Duc Tho: "Do real - Live real", new thinking of Vietnamese enterprises

VTV.vn - Faced with market fluctuations and fierce competition, Vietnamese enterprises are gradually shifting from hot growth to sustainable development.

CEO Duc Tho (Tran Duc Anh)

Vietnamese businesses and the journey to find "real foundation"

While in the past many businesses focused on speed of expansion, now the focus has shifted to product quality, customer experience and transparency in governance. Businesses are not only evaluated by revenue or number of projects, but also by the ability to maintain stable cash flow, brand reputation and resilience when the market goes down.

This transformation shows a significant step of maturity of Vietnamese enterprises - when they realize that "doing it for real" is not only a professional ethics but also a survival strategy. A hastily made product can bring temporary profits, but only real value can help enterprises survive the cycle of crisis and restructuring.

The "three-legged stool" philosophy - the formula for sustainable operation

In the trend of sustainable development, many businesses have chosen the "three-legged stool" model - ensuring three balanced factors including:

Stable cash flow: Build a product system that generates steady income, reducing dependence on speculative markets.

Real value: Invest in projects and products that serve real needs, have practical applications and bring practical use value.

Risk control: Maintain financial discipline, tight management, proactively prepare for economic fluctuations.

This model not only helps businesses maintain their internal strength but also creates a foundation of trust with investors and customers. Many experts believe that this is the inevitable direction for Vietnamese businesses to integrate more deeply into the global market - where reputation and transparency are two key factors.

Management innovation - a vital factor in competitive times

Along with the philosophy of "doing it right", innovation in management models is becoming a top priority for businesses. Pioneering units have begun to apply technology in operations, automate processes and build a working culture based on data and real efficiency.

In addition, the development of a young generation of leaders with open minds and a spirit of learning also contributes to creating a new look for Vietnamese businesses: more flexible, more transparent and more humane.

CEO Duc Tho - representing the generation of leaders who "work hard to go far"

In that generation of young leaders, CEO Duc Tho (Tran Duc Anh) is one of the typical faces.
Starting from a small office, he gradually built a career in the field of design - construction - investment, following the philosophy of "slow but sure, do it well to go far".

What makes him different is not the size of his business but the way he maintains his core values: financial discipline, professional integrity and respect for his employees. He always believes that: "The market may go up and down, but true value never loses its value."

On social media, CEO Duc Tho is known for his honest sharing about his entrepreneurial journey, failures and lessons learned. He represents a generation of young entrepreneurs who consider reputation as a brand and "kindness" as a strategy.

The way of the future: Kind business - sustainable development

In the general picture of the economy, the increasing number of businesses that "do real, live real" as the orientation that CEO Duc Tho pursues shows the belief in integrity and sustainability. As the global economy moves into a restructuring phase, only businesses that are strong, transparent and have a long-term vision can stand firm.

"Sustainable development is not just a slogan - it is the new culture of modern Vietnamese enterprises" - an economic expert commented.

Source: https://vtv.vn/ceo-duc-tho-lam-that-song-that-tu-duy-moi-cua-doanh-nghiep-viet-100251104165806556.htm