Vingroup signs memorandum of understanding with Warner Music Group and Indochina Productions
Báo Thanh niên•27/09/2024
Vingroup Corporation has just officially signed a memorandum of understanding (MOU) with two leading names in the world of music and cinema, Warner Music Group and Indochina Productions.
This cooperation not only brings world-class music stars to Vietnam but also serves as a launching pad for the image of Vietnamese tourism and culture to reach hundreds of millions of people around the world. The two agreements were signed within the framework of the Vietnam Tourism - Cinema Promotion Program organized by the Ministry of Culture, Sports and Tourism of Vietnam in Hollywood, California. Accordingly, the Group Vingroup will cooperate with Warner Music Group and Indochina Productions to promote the group's strategic products, while introducing Vietnamese culture to international friends through films, music festivals and music videos. The parties will work closely to promote Vietnam as a leading destination for international filmmakers and music video producers. Vingroup is committed to supporting Warner Music Group and Indochina Productions' projects carried out at locations within the group's ecosystem, including Vinpearl resorts and VinWonders amusement parks. In addition, Vingroup will also provide VinFast electric vehicles for use in the two partners' music and film projects.
In particular, the above cooperation will create the premise for the world's top music stars under the management of Warner Music Group to have the opportunity to participate in the 8Wonder International Music Festival and other music events organized by Vinpearl. Ms. Lisa Nguyen, CEO of Warner Music Vietnam, said: "Vietnam has beautiful natural scenery and great potential to become an ideal location for filming projects and organizing music festivals. Some of our artists, such as Charlie Puth, have performed here. By establishing a partnership with Vingroup, Warner Music Group hopes to have more opportunities to expand its operations in Vietnam." Mr. Nicholas Simon, General Director of Indochina Productions, said: "Indochina Productions has always operated according to international standards throughout the region, and with the support of relevant government agencies and film industry support groups, we have helped to establish Thailand and the Philippines as Hollywood's film hubs. These three factors brought the Kong: Skull Island film crew to Vietnam. With the support of Vingroup, we believe that this beautiful country will become the filming location for many international blockbusters in the future."
Meanwhile, Ms. Ngo Thi Huong, representative of Vingroup, shared: "We are honored to cooperate with Warner Music and Indochina Productions to promote Vietnam's culture, tourism and breakthrough innovations. This is a great opportunity for us to introduce Vingroup's brand and products globally, bringing internationally famous artists, actors and film crews closer to Vietnamese audiences while opening the door to promote more deeply and strongly Vietnamese culture and beauty to the world." The signing of the memorandum of understanding between Vingroup, Warner Music and Indochina Productions not only proves the stature of Vietnam's No. 1 multi-industry corporation in the international arena but also shows the vision and aspiration to promote cultural values, natural landscapes, iconic works, and the prosperity of Vietnam today to the world; contributing to gradually making Vietnam a leading attractive tourist destination in Asia. About VingroupVingroup is a leading private multi-industry economic group in Vietnam, operating in three main areas: technology and industry; trade and services; and social charity. With a production and business system spread across Vietnam and many other countries such as North America, Europe, and Southeast Asia, Vingroup always pursues a strategy of cooperation with the world's leading corporations to constantly innovate and develop an ecosystem of high-end products and services, improve the quality of life and elevate Vietnamese brands in the international arena. Learn more at: https://www.vingroup.net/About Warner Music GroupWarner Music Group is one of the largest music groups in the world, founded in 1958, headquartered in New York, USA. Currently, WMG manages many famous global artists such as Ed Sheeran, Dua Lipa, and Cardi B.About Indochina ProductionsIndochina Productions was founded in 2010 by Nicholas Simon, a famous Hungarian-American filmmaker. ICP is a leading production partner of many major brands in the field of international entertainment and advertising. ICP is the unit that brought the blockbuster Kong: Skull Island to film in Vietnam, contributing to bringing the image of Vietnam to the world.Source: https://thanhnien.vn/vingroup-ky-ket-bien-ban-ghi-nho-voi-warner-music-group-va-indochina-productions-185240926161729644.htm
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