Firmly uphold the brand "Green Coffee"

(Quang Ngai Newspaper) - Working in the auto mechanics industry in Ho Chi Minh City, with a stable income, but because of his passion for clean coffee beans and pure roasted coffee, Mr. Le Van Thuong, in Hiep Pho Nam village, Hanh Trung commune (Nghia Hanh) decided to return to his hometown to start a business. At the age of 31, Mr. Thuong has successfully built his own clean coffee brand, with hundreds of franchisees and distributors in Quang Ngai and some provinces. That is the brand "Xanh Ca Phe".

Dream of clean coffee

Recently, Mr. Thuong's project "Green Startup - Coffee with a strong hometown flavor, connecting the future", with the brand name "Green Coffee", has become the only representative of Quang Ngai to enter the semi-finals of the 2024 Rural Youth Startup Project Competition, organized by the Central Youth Union. This is a national competition, a useful playground, inspiring creativity and nurturing the desire to start a business for the young generation.

Sharing about the process of starting a business to create a name for the clean coffee product under the brand name "Xanh Ca Phe", Mr. Thuong said that it was a journey that went through many hardships and challenges. In 2017, after 3 years working in Ho Chi Minh City, he gave up his job in the auto mechanic industry and returned to his hometown to do business and develop the roasted coffee brand in Quang Ngai. The reason he chose coffee to start a business was because, while drinking coffee in Ho Chi Minh City, his friends invited him to enjoy a cup of pure roasted coffee, which had a different taste than the coffee he had drunk before and he was attracted by that taste. It was a pure taste, not marinated with any additives.

Mr. Le Van Thuong, in Hanh Trung commune (Nghia Hanh) with the clean coffee brand "Green Coffee".

In Quang Ngai at that time, roasted coffee was not yet developed, so Mr. Thuong decided to do coffee business with a direct coffee roasting cart model so that consumers could enjoy a truly clean cup of coffee. To start his business, Mr. Thuong packed his bags and went to the Central Highlands provinces to find raw materials and learn the experience of roasting, processing, and brewing pure coffee.

Bring the brand far and wide

Starting with a mobile coffee roasting cart, with good product quality and customer care service, Mr. Thuong's Green Coffee has conquered many different customer segments. With favorable business, in 2019, he decided to establish a company specializing in the production and trading of pure roasted coffee with the brand name "Green Coffee" to expand the business scale. After many years of operation, creating prestige in the market, Mr. Thuong's company has now developed nearly 500 "Green Coffee" franchise points in Quang Ngai and is trusted by many customers.

Every month, “Xanh Ca Phe” supplies the market with more than 2 tons of pure roasted coffee. The company’s products include a variety of roasted coffee beans, from light, medium to dark roasts, and special products such as organic coffee and specialty coffee. In addition to providing coffee beans and ground coffee, the company also provides coffee grinders and coffee makers. All “Xanh Ca Phe” franchisees must sign quality commitment contracts with the company.

Along with that, the company regularly has a policy of maximum support for franchisees from the consultation stage of choosing a location, instructions on brewing... Every day, there are many customers invited by the owner of "Xanh Ca Phe" to the shop to enjoy free coffee and experience the entire process of making clean coffee. It is through these experiences that customers realize the true value of genuine pure coffee products.

Along with product quality, the production process is also strictly controlled from raw material import, processing, to packaging and distribution, especially the product design. All of the company's coffee bags are produced according to high quality standards to ensure coffee quality during storage. Mr. Thuong's "Green Coffee" has created jobs for over 20 workers, most of whom are local people. The company's products have registered their trademarks at the Department of Intellectual Property ( Ministry of Science and Technology ), and are certified for the advanced quality management system HACCP. HACCP standards are applied in the production and processing of food in many countries around the world.

Talking about the upcoming direction, Mr. Thuong said that he will continue to expand his business so that "Xanh Ca Phe" is not only a famous and trusted coffee brand domestically, but also expands to the international market.

Article and photos: Silver

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Source: https://baoquangngai.vn/kinh-te/202407/vung-vang-thuong-hieu-xanh-ca-phe-15010da/