Within the framework of the 24th Vietnam Film Festival, the workshop “Developing the film industry in the new era”, held in Ho Chi Minh City, focused on analyzing strategic foundations and long-term mechanisms to promote the strong development of Vietnamese cinema in the new period.
Ms. Dinh Thi Thanh Huong, Vice Chairwoman of Galaxy Group, said that Vietnamese cinema is recovering and growing rapidly after the pandemic. While many countries in the region have only reached 60% of box office revenue compared to 2019, Vietnam has surpassed the pre-pandemic mark, increasing by 20%.
Notably, the proportion of Vietnamese films in the domestic market has reached impressive numbers. Specifically, in 2024 it accounted for 42%, and in 2025 it has reached 62%, the highest level ever. According to Ms. Huong, this is a "brilliant success from the efforts of the entire industry", and at the same time creates an important foundation for cinema to become a key cultural industry.
From a policy perspective, Dr. Tran Thi Phuong Lan, Director of the Department of Culture and Arts, Central Propaganda and Mass Mobilization Commission, clarified the concept of “film censorship” as well as the term “film appraisal and classification”. This is a process to ensure that works comply with laws, decrees and circulars, and are consistent with social and cultural norms. She emphasized that legal work needs to “breathe life” and be updated regularly to closely follow the movement of creative practice.
Associate Professor Dr. Bui Hoai Son, Standing Member of the National Assembly 's Committee on Culture and Society, said that to promote creativity, it is essential to build a diverse and competitive film market. Mr. Son emphasized that cinema should not only develop a single film genre but also create an environment where "a hundred flowers bloom".
Mr. Son also proposed the establishment of a Cinema Fund to support valuable art projects that have difficulty recovering capital. According to him, reality shows that many large cinema complexes are dominated by foreign distributors, making it difficult for Vietnamese films to reach audiences. In addition, human resources from technicians, screenwriters to post-production and production management are still the "weak link" requiring a systematic and long-term training policy.
From a creative perspective, director Victor Vu said that his film projects always target both domestic and international markets. He believes that Vietnamese cultural identity, life and social psychology are the factors that help Vietnamese films make their mark, similar to the way world audiences look to French, German or Japanese cinema to discover their unique values.
The speakers also agreed that technology is opening “unprecedented doors” for the young generation of filmmakers. Modern techniques such as virtual production, CGI, AI or digital sets, which were once popular only in major film industries, are now being applied more and more widely in Vietnam.
The year 2025 will see many Vietnamese films applying new technology and achieving impressive revenue, showing that audiences are ready to accept modern cinematic experiences. Audiences will therefore become the center of the entire ecosystem, not only "consuming" but also leading trends, inspiring and motivating filmmakers to continuously innovate.
According to Deputy Minister of Culture, Sports and Tourism Ta Quang Dong, the ideas, initiatives and solutions at the workshop will contribute to the strong and sustainable development of Vietnamese cinema based on the pillars of creativity, identity and integration. It can be said that Vietnamese cinema is entering a new era, where works can simultaneously achieve artistic value and commercial effectiveness, contributing to the formation of a dynamic film economy in the future.
Source: https://baotintuc.vn/van-hoa/xay-nen-tang-chien-luoc-cho-dien-anh-viet-nam-20251122170954659.htm
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