Khanh Hoa Salanganes Nest - Journey to build a national brand

After 34 years of establishment and development, Khanh Hoa Salanganes Nest Company is currently the leading enterprise in producing and trading salanganes nest in Vietnam. Not only maintaining the national brand for many years, Khanh Hoa Salanganes Nest has also established a proud position on the world salanganes nest industry map.

On the evening of November 4, at the National Convention Center (Hanoi), the Ministry of Industry and Trade held a ceremony to announce products achieving the Vietnam National Brand in 2024 with the theme "Strengthening into the green era". Prime Minister Pham Minh Chinh attended and delivered a speech at the ceremony. 190 enterprises with a total of 359 products recognized as achieving the Vietnam National Brand in 2024 were awarded.

Khanh Hoa Salanganes Nest Company is honored for the fourth consecutive time to have 5 products recognized as National Brands: Khanh Hoa Salanganes Nest, Khanh Hoa Sanest Salanganes Nest Drink, Sanvinest Khanh Hoa Salanganes Nest Drink, Genuine Sanvinest Khanh Hoa Salanganes Nest and Khanh Hoa Sanvinest Salanganes Nest Essence. This is a worthy reward and a motivation for the Company to continue to enhance the value of Khanh Hoa Salanganes Nest to become a high-class, high-value national product.

Develop a strong brand

Established in 1990, Khanh Hoa Salanganes Nest Company is the oldest salanganes nest exploitation and production enterprise in the locality. The company currently has 28 affiliated units, member companies and member joint stock companies. Of which, there are 7 factories producing products processed from salanganes nest, which can be considered the largest scale in the Vietnamese salanganes nest industry.

Prime Minister Pham Minh Chinh presents the National Brand logo.

Ms. Trinh Thi Hong Van - Chairwoman of the Board of Members of Khanh Hoa Salanganes Nest Company received the National Brand certificate.

Demonstrating a pioneering role in sustainable development, since the company was established, the factories have been built modernly, invested in machinery, technology, and production line equipment according to international standards such as ISO, HACCP and FDA, FSMA, AQIS, CFIA, BRCGS standards, bringing consumers high-quality product lines. Throughout its operation, the company has always emphasized three factors: technological innovation, superior quality, and ensuring food hygiene and safety.

Minister of Industry and Trade Nguyen Hong Dien presented flowers to congratulate Khanh Hoa Salanganes Nest Company.

Ms. Trinh Thi Hong Van - Chairwoman of the Board of Members of Khanh Hoa Salanganes Nest Company said: “Khanh Hoa Salanganes Nest products are the result of dedicated scientific research and dedication of the staff, contributing to affirming the quality and sustainable value of Khanh Hoa Salanganes Nest. Thanks to the focus on quality for the health of the community, the company's distribution system is growing stronger domestically and internationally, with more than 1,000 distributors, agents and affiliated stores. This contributes to bringing Khanh Hoa Salanganes Nest products closer to consumers around the world”.

In addition, Khanh Hoa Salanganes Nest products have also been upgraded in brand value when the development is associated with promoting the cultural tradition of the salanganes nest industry that the Ancestor, the Holy Mother, and the predecessors founded and developed over the past nearly 700 years. In particular, it is necessary to mention the great contribution of Mr. Le Huu Hoang - Permanent Vice Chairman of Khanh Hoa Provincial People's Committee, former Party Secretary and Chairman of the Board of Members of the Company who founded the Sanest and Sanvinest brands.

Vietnamese products, international quality

For a long time, Khanh Hoa Salanganes Nest products have been evaluated by scientists and consumers as having the highest quality in the world, because Khanh Hoa Salanganes Nest is directly exploited from the islands in the sea of Khanh Hoa by the subspecies of the Aerodramus Fuciphagus Germani island swiftlet, which produces top quality nests. In particular, blood nests, pink nests, and light nests in Khanh Hoa have very high nutritional content.

Enterprises with products achieving National Brand.

Mr. Nguyen Thanh Hai - General Director of Khanh Hoa Salanganes Nest Company said: “Khanh Hoa Salanganes Nest is the leading unit in the country in terms of natural island salanganes nest output. With the strength of being a professional exploiter, the Company is always proactive in production materials, developing many high-quality products. Based on precious natural raw materials combined with traditional secrets and modern production technology, the Company has brought natural island salanganes nest closer to domestic and international consumers. The production process always ensures green production from input materials to output products, which are environmentally friendly and do not cause harm to human health. The product is 100% natural, chemical-free, and preservative-free. After harvesting, the bird's nests are cleaned and packaged in many different quantities.”

Currently, more than 60 products of Khanh Hoa Salanganes Nest have established a firm foothold in the market, increasingly receiving the trust of consumers. At the same time, Khanh Hoa Salanganes Nest products have also won many prestigious domestic and international awards. In 2024 alone, Khanh Hoa Salanganes Nest Company is honored to be the only salanganes nest production and trading unit in the country to receive the National Brand Certificate with 5 product lines: Khanh Hoa Salanganes Nest, Khanh Hoa Sanest Salanganes Nest Drink, Sanvinest Khanh Hoa Salanganes Nest Drink, Genuine Sanvinest Khanh Hoa Salanganes Nest and Khanh Hoa Sanvinest Salanganes Nest Essence. This is a proud achievement, an important milestone in the development process of the Company, affirming the commitment to quality and core values that Khanh Hoa Salanganes Nest brings to the community.

Expect new progress

Throughout its development, the Company has always been steadfast in its mission of bringing the high nutritional value of bird's nest to all classes of people, so that everyone can use natural products to improve their health.

Exploitation of island bird's nests of Khanh Hoa Salanganes Nest Company.

“To continue to enhance the value of Khanh Hoa Salanganes Nest to become a high-value product of the province, worthy of being a National Brand, we continue to preserve and develop the island’s swiftlet population, improve the quality and output of bird’s nests; invest in building new factories that meet world standards; diversify product lines according to market demand; improve product designs; improve the quality of communication and promotion; and modernize the sales agent system,” Ms. Trinh Thi Hong Van affirmed.

National Brand product lines of Khanh Hoa Salanganes Nest Company.

Khanh Hoa Salanganes Nest Company is a cultural symbol and pride of Vietnam in general and Khanh Hoa province in particular. Khanh Hoa Salanganes Nest continues to strive to maintain its brand of world-class quality, to be the leading state-owned enterprise in the country in the business of salanganes nest products and to expand to 5 continents.

NHAT MINH

Source: https://baokhanhhoa.vn/kinh-te/202411/yen-sao-khanh-hoa-hanh-trinh-xay-dung-thuong-hieu-quoc-gia-086535e/