15 customers won motorbikes from the program "Eat Tho Phat cakes, drive Vision"

A push to improve customer experience

After nearly 4 decades of development, Tho Phat has become the choice of millions of Vietnamese consumers through its delicious, nutritious and safe dumplings, which are also the three pillars that help the brand maintain its market share.

Tho Phat has launched a nationwide promotion program in the form of "Eat Tho Phat cakes, roll Vision" from June 30 to September 25, applicable to products distributed in the Vietnamese market.

After nearly 3 months of implementation, the program has created a strong ripple effect. According to records from the distribution system and retail channels, Tho Phat's main product lines such as salty quail egg dumplings, shaped dumplings and sweet fillings are constantly out of stock at agents, convenience stores and supermarkets.

The program not only created attraction at the point of sale but also spread on social networking platforms. According to information from the Tho Phat brand, the phrase related to the program received more than 8,000 shares and nearly 200,000 likes on the TikTok platform.

The first live stream of the awards attracted a lot of attention from dumpling enthusiasts. Many consumer communities formed their own stamp collecting groups, shared experiences and showed off their prizes, making buying dumplings a fun, bonding experience.

15 khách hàng trúng xe máy từ chương trình “Ăn bánh Thọ Phát, lăn bánh Vision” - 1 — Image of customers discussing the program enthusiastically on social networks (Photo: Tho Phat).

At the end of the program, Tho Phat found 15 lucky customers to own Honda Vision motorbikes and gave away thousands of delicious dumplings and rice cakes to participating customers.

15 khách hàng trúng xe máy từ chương trình “Ăn bánh Thọ Phát, lăn bánh Vision” - 2 — Customers participating in winning motorbikes (Photo: Tho Phat).

Tho Phat’s promotional program attracts many young consumers thanks to its novelty, interactivity and surprise factor. Ha My (23 years old) shared on social media that collecting stamps and exchanging gifts creates a feeling of both fun and excitement, making buying daily buns a memorable experience.

Brand transformation to reach the younger generation

Tho Phat brand has determined that in the context of young consumers increasingly valuing experience and interaction, relying solely on traditional values is not enough to maintain its position. The program "Eat Tho Phat cakes, roll Vision" has become a strategic milestone of Tho Phat, demonstrating the ability to combine core values with a modern approach.

For middle-aged customers, the campaign helps to strengthen the image of Tho Phat with delicious, safe, nutritious dishes. For young people, the brand appears dynamic, creative, close, bringing new experiences. This flexibility is expected to expand the community of loyal customers and increase brand recognition in the minds of the new generation.

“Eat Tho Phat cakes, ride Vision” enhances customer experience, affirming Tho Phat’s innovative power. The brand associated with consumers’ childhoods has now become more dynamic and closer to the younger generation.

Tho Phat is a prominent company in the frozen dumpling and steamed bun industry in Vietnam, owning a diverse product portfolio with more than 60 types of dumplings with salty, sweet, vegetarian, shaped, and unfilled fillings, along with rice cakes, sticky rice cakes, baked cakes, fried cakes, dimsum, hamburgers, etc.

In recent times, the brand has continuously kept up with trends, launching seasonal products such as: Pumpkin buns for Halloween, snowman buns for Christmas, fortune buns... to meet the diverse needs of consumers.

Currently, other products including some lines of dumplings, wontons, wontons, meatballs, spring rolls of Tho Phat have also been successfully exported, present in more than 30 countries and markets in the world : USA, Australia, Korea, Canada, New Zealand, France, Norway...

Tho Phat factory has an area of over 22,000m2, meeting international standards with certifications such as BRC; ISO 22000:2018 on food hygiene and safety..., ensuring quality products when reaching consumers.

Source: https://dantri.com.vn/kinh-doanh/15-khach-hang-trung-xe-may-tu-chuong-trinh-an-banh-tho-phat-lan-banh-vision-20251106174638091.htm