60% of consumers in the Asia-Pacific region will prefer hybrid electric vehicles in the future

SGGPO 03/27/2023 16:39

Zebra Technologies Corporation (NASDAQ: ZBRA) has released the results of its Automotive Ecosystem Vision Study, which confirms that automakers are under pressure to meet growing consumer preferences for electric vehicles (EVs) in the near future.

Electric cars are winning over more and more customers

Automakers must plan for a seamless transition to electric vehicles, which have vastly different requirements from raw materials to final assembly. Technology priorities will therefore need to focus on increasing automation, building in-house technologies, and expanding visibility across their respective manufacturing and supply chains.

Despite the volatile economy, automakers are ready to invest in technological innovation, with seven in 10 automakers (74% globally, 69% in Asia Pacific (APAC)) expecting to increase their technology spending and six in 10 automakers (67% globally, 63% in APAC) planning to increase spending on manufacturing infrastructure by 2023.

Mr. Christanto Suryadarma

“Today’s automotive manufacturers have many barriers to overcome. With an extensive portfolio that includes industrial automation, location technology, fixed industrial scanning, visual inspection cameras and more, Zebra is well-positioned to advise and help manufacturers improve their operations and remove those barriers. It’s not just about deploying technology, but deploying the right technology at the right time. We aim to provide the right tools and technology needed to accelerate human-machine interactions and achieve full and detailed enterprise asset visibility in automotive manufacturing, through various solutions such as the RFD90 Sled RFID scanner, ZT231 RFID label printer, RFID tire labels, DS3600-KD barcode scanner, Workforce Connect, tablets,” said Christanto Suryadarma, Vice President of Sales for Southeast Asia at Zebra Technologies. durable L10ax Windows and MC9300 Direct Part Marking Model…”.

This also shows that there will be a shift in preferences in the near future, with more than half of consumers (53% globally, 60% in CA-PTB) saying they would choose a hybrid electric vehicle (HEV). However, the shift towards increased demand for electric vehicles comes with many challenges, with 68% of global automotive decision makers (60% in CA-PTB) saying they are under high pressure to produce next-generation vehicles (i.e. electric vehicles), while 75% of them (71% in CA-PTB) are under high pressure to provide products that are more environmentally friendly, sustainable and safer.

The study also highlighted that consumers across generations are pushing automakers to accelerate technological innovation, with eight in 10 saying sustainability and environmental friendliness are top priorities in their vehicle purchase and lease decisions. 87% of Millennials surveyed prioritize vehicle sustainability, followed closely by Gen X at 78% and Baby Boomers at 76%. In the Asia-Pacific region, these are also top priorities for 85% of consumers, including 92% of Millennials, 83% of Gen X, and 72% of Baby Boomers who consider sustainability their top priority.

Consumers are also increasingly focused on personalization, the ability to customize a vehicle to their preferences. Nearly four in five consumers say personalization options influence their vehicle purchasing decisions, and eight in 10 fleet managers share these demands for sustainability and personalization. Globally, consumers in the Asia-Pacific region are the most likely to agree, with 86% of them prioritizing personalization options in their purchasing decisions, and 92% of fleet managers saying the same.

The survey was conducted between August and September 2022, with 1,336 respondents globally, including industry leaders, fleet managers and consumers. In the Asia-Pacific region, the study surveyed 350 respondents in China, Japan, India and South Korea.

Source: https://www.sggp.org.vn/60-nguoi-tieu-dung-khu-vuc-chau-a-thai-binh-duong-se-ua-chuong-xe-dien-hybrid-hon-trong-tuong-lai-post683615.html