84% of Vietnamese tourists choose tourist destinations based on local cuisine

According to Booking.com's 2025 “Taste of Home” Vietnam resort trends report, 84% of Vietnamese tourists often choose destinations based on local cuisine.

Booking.com - one of the world's leading online travel companies, has just launched the "Taste of Home" Resort Trends Report, with perspectives showing that cuisine is becoming a key factor, determining the experience at resort accommodation types in 2025.

People participate in the Culinary Culture Month experience in Phan Thiet ward (Lam Dong). Photo: Tran Thi

According to data in the report, 84% of Vietnamese tourists often choose destinations based on local cuisine, 48% shared that their passion for exploring regional specialties is the main driving force behind their travel decisions.

Factors that make Vietnamese people prioritize resort accommodation include: Private, comfortable space to enjoy meals (38%); freedom to eat and drink without time restrictions (36%); opportunity to cook and share meals with relatives and friends (35%).

When traveling, Vietnamese tourists' eating habits have also changed significantly: 80% often visit local markets; 33% cook specialties; 38% try new kitchen equipment and 28% experiment with new recipes. These habits show that travel is now a way to "touch" culinary culture in an authentic way.

Vietnamese travelers tend to choose accommodations that allow them to cook, dine, and connect with family and loved ones. The most popular types of accommodations when traveling for food include beach houses (36%), country houses (25%), apartments or townhouses (25%), and guest houses or homestays (23%).

(Source: VOV, VnExpress)

Source: https://baolamdong.vn/84-du-khach-viet-chon-diem-du-lich-dua-tren-am-thuc-dia-phuong-404233.html