The success of the international music festival of Vietnamese brands has contributed to consolidating the country's position on the world music map, making Vietnam a prominent cultural and musical destination in the region.

“8Wonder's international reputation has become a brand”

“We love Vietnam! It’s great to finally be here after 15 years. Thank you for welcoming us to this beautiful and culturally rich country.” Dan Reynolds, lead singer of “rock legend” Imagine Dragons, shared the words that made tens of thousands of audiences at the international super music festival 8Wonder Winter cheer non-stop.

The top performances and unique musical style of the “21st century world rock icon” have “burned up” the atmosphere at Vinhomes Grand Park. This has made 8Wonder Winter the largest and most explosive music event of the year-end, not only in Vietnam but also in the region.

“Imagine Dragons’ performance was amazing. The band brought us back to a series of hits that we already knew by heart. The audience atmosphere here was also very enthusiastic,” musician Huy Tuan shared after directly enjoying Imagine Dragons’ performance at the 8Wonder Winter stage.

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Imagine Dragons is the name that guarantees the international class of 8Wonder. Photo: Vingroup

In addition to their top live performance abilities, the “dragon boys” also have a performance style that is full of enjoyment and freedom, as if they were “playing” with music on stage, where each individual can freely express their personality, ego and sublimate.

The audience at 8Wonder were overwhelmed by the sumptuous musical "feast", satisfying all senses with: a grand stage, unique concept, modern equipment and advanced technology.

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8Wonder - a musical "feast" that satisfies all senses. Photo: Vingroup

The stage effects were eye-catching, constantly changing, sometimes with snow falling, sometimes with fire, sometimes with fireworks filling the sky, creating sublimation for the performances. The 8Wonder organizers also revealed that they had to fully meet Imagine Dragons' very strict requirements regarding sound, lighting as well as the latest equipment systems.

“International artists are increasingly confident in the Vietnamese music market. When they come here, they are completely assured of technical equipment as well as performance. That is a very encouraging sign showing that we have made breakthroughs in our position on the world map,” the male singer commented.

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Vietnamese singers with "hot" names such as: Chi Pu, Soobin, BinZ, HIEUTHUHAI, Quang Hung... had sublime performances on the 8Wonder stage. Photo: Vingroup

Meanwhile, according to music producer Nguyen Huu Vuong - the person behind the success of many famous programs and also the producer of many music products of famous artists, Vietnam also satisfies one of the prerequisites to receive the "nod" of international stars. That is the scale of the program as well as the size of the audience.

“The large audience is also an important factor that makes Vietnam a favorite destination for international stars, especially stars at their peak with busy schedules like Imagine Dragons,” the producer shared, while highly appreciating the “magnetic” appeal of 8Wonder.

In fact, at Vinhomes Grand Park on the evening of December 8, this was proven when it broke all previous "records" of 8Wonder in terms of the number of live and online viewers. Tens of thousands of domestic and international viewers ignited the atmosphere with their enthusiasm and energy for their idols. The attention of a large number of listeners also created a wave on forums right from when 8Wonder announced the famous line-up, and took the top 1 position in search trends on social networks in recent days.

“8Wonder’s international reputation has become a brand. World artists will have a different view of our professional, methodical and civilized organization. That is thanks to domestic brands like 8Wonder who have big thoughts, are willing to spend as well as have the stature to realize dreams,” singer Tung Duong commented.

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8Wonder has become a meeting place for international artists thanks to its full convergence of factors such as fan base, facilities, performance technology... Photo: Vingroup

Contribute to promoting the image of prosperous Vietnam to five continents

In order for Vietnam to become a familiar destination on the world tour map of top international stars, experts also believe that there needs to be proactive cooperation from leading businesses such as Vingroup.

First of all, Vingroup is considered to be “willing to spend” when bringing contemporary world music icons to Vietnam such as Imagine Dragons or Charlie Puth, Maroon 5 of the last 2 seasons. According to singer Tung Duong, this shows the “heart and vision” of 8Wonder when always trying to help fans shorten the distance with international stars that we used to only see on TV, the Internet...

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8Wonder is a model in promoting the image of a prosperous and dynamic country to the world. Photo: Vingroup

Meanwhile, musician Huy Tuan said that the fact that 8Wonder has collaborated with so many big artists is not too surprising for those in the profession.

“If choosing who can meet the complex needs and conditions of international artists’ performances, as well as prestige and organization, then in Vietnam no one can deny that Vingroup has all those capabilities. Not only the music events but also the products and services they are doing show meticulousness and meticulousness. That is not to mention the special products that are important to the national image like 8Wonder,” the musician shared.

“Culture is always the spearhead to introduce the image and success of a country. What Vingroup is doing with 8Wonder and other festivals is an extremely positive and welcome signal,” said musician Huy Tuan.

The Dinh