Agribank connects modern communication and finance...

Modern media and finance are strongly intertwined in the digital age. With the orientation of banking for the community, Agribank pioneers in spreading financial knowledge, improving digital security and affirming the role of a responsible media enterprise through a series of practical activities, typically marking the occasion of the 100th Anniversary of Vietnam Revolutionary Press.

Revolutionary journalism is the foundation of trust in the digital age

Originating from Thanh Nien newspaper founded by leader Nguyen Ai Quoc, Vietnamese revolutionary press has gone through 100 years of development, playing a pioneering role in the struggles for independence, building and defending the Fatherland.

Nowadays, in the face of the 4.0 industry wave and fierce competition from social networks, mainstream press further affirms its irreplaceable role in providing reliable information, guiding public opinion and protecting the Party's ideological foundation.

The strategy for digital transformation of journalism until 2025, with a vision to 2030, approved by the Prime Minister , sets the goal of all press agencies applying modern technology and artificial intelligence, operating a converged newsroom model, and producing content in line with digital journalism trends.

Agribank sponsored the issuance of a set of stamps to commemorate 100 years of Vietnam Revolutionary Press.

To realize that goal, revolutionary press needs the support of organizations and businesses with high social responsibility, Agribank is a typical bright spot. With the orientation of banking for the community, Agribank not only focuses on developing agricultural and rural finance but also considers communication as an inseparable part of the strategy of serving society.

Modern finance needs modern communication

With nearly 20 million payment accounts, 15 million Mobile Banking users, and 91.97% of transactions performed automatically, Agribank is playing a key role in financial inclusion for Vietnamese people, especially in rural areas. To bring modern finance closer to people, Agribank has strongly deployed digital media channels such as online newspapers, social networks, short videos, infographics, electronic publications, etc.

Reels videos, visual guides and infographics not only help people master basic financial knowledge, but also shape the habit of using digital banking services proactively and safely.

With the orientation of banking for the community, Agribank not only considers media as a PR tool, but also a commitment to social responsibility. From 2023 to early 2024, Agribank has proactively deployed more than 200 transaction safety warnings on official media channels and social networks, aiming to improve the financial capacity of people in rural areas and prevent fraud risks.

However, to thoroughly address the root cause of high-tech fraud, Agribank has determined to strengthen communication and education to customers on a multi-channel platform, improving knowledge and skills for people, especially those in rural areas. Through a series of articles, instructional videos and infographics, Agribank has directly reached millions of users, helping them understand how to use ATM cards, Mobile Banking, set up Smart OTP, and master the secure login process.

Signing ceremony to deploy electronic authentication service via VNeID on Agribank Plus application between Agribank and RAR Center - Ministry of Public Security

Since the beginning of 2024, Agribank officers and transaction officers have prevented hundreds of high-tech fraud cases, protecting more than 12 billion VND of customer assets.

Agribank's information channels such as website, Facebook, and email have proactively issued warnings about tricks of impersonating bank employees, unofficial messages inviting people to open credit cards, and invitations to deposit money via fake links.

According to the bank's recommendations, only use apps from official sources, enable biometric security (fingerprint, face), absolutely do not share OTP codes, or access strange links. Agribank has cooperated with authorities to organize an increase in the number of digital security seminars, update new scams such as deepfake, web phishing, ... to protect customer accounts and data.

Invest systematically in professional communication

Agribank is one of the pioneer banks in implementing a long-term and professional communication strategy. Since 2019, Agribank has accompanied the State Bank of Vietnam and VTV in a series of programs such as "Smart Money, Smart Money", "Smart Children"... to help spread knowledge about e-banking, cashless payments and policy credit to millions of viewers.

In addition, Agribank regularly co-organizes forums to discuss banking and financial policies, contributing to promoting public-private dialogue and spreading positive information in the community.

Cultural mark on the occasion of the 100th anniversary of Vietnam Revolutionary Press this year, the bank cooperated with the Ministry of Culture, Sports and Tourism to issue a commemorative stamp set, as a cultural mark connecting the press and the community.

In the digital age, where misinformation spreads rapidly, the partnership between mainstream media and large financial institutions like Agribank is the foundation for building social trust. Agribank is not only an active information partner but also a responsible communication enterprise, contributing to creating a healthy, transparent and humane information environment.

Source: https://baodaknong.vn/agribank-ket-noi-truyen-thong-va-tai-chinh-hien-dai-vai-tai-chinh-tien-tien-256158.html