'Eating with Mrs. Tuyet' earned 130 billion from online snacks in 6 months, surpassing Trung Nguyen and Nescafe

Ăn Cùng Bà Tuyết - Ảnh 1. — Ms. Do Thi Tuyet - Photo: FB

Selling snacks online, 'Eat with Ms. Tuyet' earns hundreds of billions of VND.

According to data provided by the e-commerce data platform Metric, the consumer food brand "Eat with Ms. Tuyet" achieved revenue of over 130 billion VND in the first six months of this year.

With the aforementioned revenue, the popular snack brand on social media has entered the top 10 highest-grossing brands in the grocery and food industry.

In this list, Ensure leads with over 471 billion VND, followed by Vinamilk (348 billion VND) and TH True Milk (160 billion VND).

Eating with Ms. Tuyet ranked 4th, ahead of many other famous "tycoons" such as Glucerna (129 billion VND), Trung Nguyen (78 billion VND), Nescafe (65 billion VND), Me Ro (60.63 billion VND), Abbott (53 billion VND)...

Notably, in terms of growth rate, "Eat with Ms. Tuyet" is the fastest-growing brand in the grocery and food sector, with a 309.7% increase in the first six months of 2025 (compared to the same period in 2024).

This increase surpasses even brands like Ensure, TH True Milk, Vinamilk… In the shop group, "Eat with Mrs. Tuyet" also saw a strong increase of 110% compared to the same period last year.

"Eat with Ms. Tuyet" is known as a popular snack brand on social media, associated with Ms. Do Thi Tuyet - affectionately known by the online community as "Ms. Tuyet Diamond".

Ms. Tuyet currently owns the TikTok channel "Eat with Ms. Tuyet" with 2.8 million followers. Simultaneously, another channel called @batuyethanhvi is also used for daily livestream sales, attracting an additional 1.7 million followers.

This brand specializes in selling ready-made snacks such as spicy boneless chicken feet, cheese chicken thighs, spicy toothpick snacks, rice paper snacks, and various types of instant chips…

Snack food company 'Eat with Mrs. Tuyet' triples its capital.

Previously, "Eat with Mrs. Tuyet" was owned and operated by An Cung Ba Tuyet Trading and Service Joint Stock Company. However, this company was dissolved earlier this year.

Amid public concerns about food safety and counterfeit products, the brand representative confirmed the transfer of operations through legal authorization to two other companies.

This includes authorizing NMT Food Co., Ltd. to manufacture the products from July 1, 2024, and simultaneously authorizing Dai Viet Food Trading Co., Ltd. to market products under this brand.

According to data from the Hanoi Business Registration Office, NMT Food Co., Ltd. was established in October 2023 with an initial charter capital of 5 billion VND.

The initial capital structure included: Ms. Tuyet's Eating Together Company holding 52% of the capital, Mr. Nguyen Phi Viet contributing 33%, and Mr. Tran Van Long owning the remaining 15%.

Then, in November 2024, the company "Eat with Ms. Tuyet" withdrew its capital, with two shareholders holding the shares: Le Hoang Vu Long (65%) and Nguyen Phi Viet (35%).

In its most recent update, NMT Food increased its capital from 5 billion to 18 billion VND. The shareholder structure remains unchanged. The legal representative and director of the company is Mr. Le Hoang Vu Long (born in 1999).

Meanwhile, Dai Viet Food Trading Co., Ltd. - a company specializing in distributing "Eat with Ms. Tuyet" products - has a capital of 1 billion VND and was only established in March 2025.

The original owner of Dai Viet Food was Ms. Nguyen Thi Nhien, born in 2001. Recently, the position of business owner and legal representative has been taken over by Mr. Nguyen Minh Truong (born in 1999). Mr. Truong is the son of Ms. Tuyet.

BINH KHANH

Source: https://tuoitre.vn/an-cung-ba-tuyet-thu-130-ti-tu-do-an-vat-online-trong-6-thang-vuot-trung-nguyen-nescafe-20250727085111682.htm