Financial pressure weighs heavily on consumers during the Lunar New Year holiday.

DNVN - A nationwide survey by Decision Lab and Home Credit shows that Vietnamese consumers are more optimistic about Tet 2025, hoping to spend more time with family and friends. However, many still have concerns about spending during this period.

Tet, or Lunar New Year, is a time for people to set aside the worries and stresses of daily life to reunite with family, connect with friends, and look forward to a prosperous new year. In the atmosphere of approaching spring, a survey by Decision Lab and Home Credit of over 1,000 consumers revealed that the majority (83%) felt positive, joyful, and hopeful about Tet 2025.

The survey also paints an optimistic picture of Vietnamese consumer sentiment during the 2025 Lunar New Year. Over 84% of respondents felt more positive or similar in their spending habits compared to the previous year, reflecting a promising economic recovery. This confidence is clearly demonstrated by the fact that nearly half (46%) felt completely in control of their personal spending, ready for a prosperous Tet shopping season.

Despite the optimism, many consumers remain worried about spending during the 2025 Lunar New Year.

This result is consistent with PwC's "2024 Asia Pacific Consumer Survey" report in Vietnam. According to the report, 63% expect to increase spending on essential goods, followed by clothing (52%) and healthcare products (48%), indicating that besides preparing for Tet (Lunar New Year), people are also concerned about their own and their family's health.

Overall, surveys show that while life is developing and bringing many new things, for many people, the most special and precious meanings of Tet (Lunar New Year) remain enduring. These include the happiness of strengthening family and friendship bonds. When asked what moment or thing is priceless during this time, the highest percentage (41%) said it was spending time with family and loved ones. Another 31% affirmed that seeing smiles on the faces of their loved ones is the most precious thing to them. Among these, giving meaningful gifts to parents and family is one of the activities that many people care about (21%).

Recognizing this importance, Home Credit launched the "Priceless Tet at Home" campaign, focusing on sharing authentic moments of family love through warm gatherings in the vibrant spring atmosphere. And with a special music video in collaboration with singer Bui Cong Nam, Home Credit hopes to share these memorable moments with family with everyone.

“The music video is not only a high-quality musical product but also a profound message about the true meaning of Tet. It captures warm moments with family, transcending material values,” shared Jakub Kudrna, Business Strategy Director of Home Credit.

Alongside optimism, the survey by Decision Lab and Home Credit also revealed that approximately 33% of Vietnamese people feel pressured, anxious, or tired when thinking about Tet (Lunar New Year). This is evidenced by the fact that 18% of respondents said they did not feel confident about shopping during this period.

Understanding customer needs, Home Credit's "Priceless Home for Tet" campaign supports people's shopping with many attractive promotions and loan packages, helping to break down payments into smaller installments. For customers who are hesitant or do not have sufficient financial capacity to immediately own their favorite products, Home Credit offers installment loan packages with preferential interest rates from 0 - 0.55%/month when purchasing electronics and motorbikes on installment at all affiliated stores and supermarkets such as The Gioi Dien Thoai, Hoang Ha Mobile, ShopDunk, Viettel Store... until February 28, 2025...

Thu Ha

Source: https://doanhnghiepvn.vn/kinh-te/tai-chinh-ngan-hang/ap-luc-tai-chinh-de-nang-nguoi-tieu-dung-dip-tet/20241217042642634