Apple will have a price advantage over Samsung

This could be a big advantage for Apple – the company has been trying not to raise the prices of its iPhones lately.

Apple is still keeping the same prices for its iPhone models

Currently, the starting price of the Galaxy S24 Ultra in the North American market is higher than that of the iPhone 16 Pro Max. Specifically, the Galaxy S24 Ultra has been announced with a starting price of $ 1,300, higher than the iPhone 16 Pro Max, which is priced at $ 1,200. This is even further when the Galaxy S25 is expected to launch early next year, it will also have a price increase. Accordingly, the Galaxy S25 Ultra version can increase by $ 100, bringing the price difference up to $ 200 when compared to the iPhone 16 Pro Max.

Samsung will be forced to increase the price of Galaxy S26

Notably, the price increase doesn't stop there. The source said that in 2026, the Galaxy S26 series will continue to increase in price when it launches. The main reason for this price increase is said to come from Qualcomm's new high-end processor, the Snapdragon 8 Elite Gen 2, with a significantly higher price.

The question is whether Samsung can continue to pursue its own efforts to supply its own chips for high-end smartphones in the future. This is important because controlling the chip supply will allow the company to charge better prices for its products, which is one of the advantages Apple has when it supplies its own A-series chips for the iPhone.

However, recent reports suggest that Samsung may be planning to ditch Exynos chips on its high-end products and switch entirely to the Snapdragon 8 Elite. Part of the reason for this is that Samsung Foundry is experiencing performance issues that are making its chip business more difficult. Some international sources even suggest that Samsung is considering the possibility of manufacturing Exynos chips through TSMC - one of the world's leading chip manufacturers.

Meanwhile, Apple could also adjust its prices. But if that doesn’t happen, many people may find the iPhone more attractive than the Galaxy. It’s important to consider the current situation, where the iPhone 15 and iPhone 16 are priced the same as their predecessors.

Source: https://thanhnien.vn/apple-se-co-loi-the-ve-gia-so-voi-samsung-185241204132321018.htm