Son La Newspaper catches up with digital transformation

In recent years, implementing the strategy of digital transformation of journalism, Son La Newspaper has focused on promoting digital transformation, building a converged, multimedia newsroom, applying artificial intelligence in producing products and developing social networking platforms, Facebook, Zalo, Youtube, and titok of the newsroom to convey information to readers, serving multiple audiences.

Provincial leaders and Son La Newspaper leaders pressed the button to launch the new interface of Son La Electronic Newspaper and its specialized pages. (October 2022)

In leading the implementation of political tasks, the Editorial Board always closely follows the direction and propaganda orientation of the Provincial Party Committee, the Provincial Party Committee's Propaganda Department, and develops the editorial office's operational plan. Focus on implementing the digital transformation strategy of the press; pay attention to education and training to improve the political capacity and working ability of reporters, editors, and technicians, ensuring constant innovation and keeping up with the trend of digital society.

Implementing the Project "Investing in and upgrading Son La Electronic Newspaper", with the attention and investment of the Provincial Party Committee, People's Council, and Provincial People's Committee, in November 2022, Son La Newspaper launched a new interface of Son La Electronic Newspaper, synchronously connected with the integrated Editorial Office. Along with investing in digital infrastructure, digital technology and information security, Son La Newspaper has established a Digital Transformation Team; established a working group to study experiences at newspapers in provinces and cities and assigned members to implement in the direction of "5 clear". Son La Newspaper's digital transformation strategy is to focus on upgrading Son La Electronic Newspaper, aiming to build a key multimedia communication agency of the province.

At the same time, focusing on improving the quality of press works, Son La Electronic Newspaper diversifies modern press genres, such as: Emagazine; Infographics; video clips, photo reports, reflecting all aspects of social life, innovating interface, content, specialized pages; maximizing features, keeping up with multimedia communication trends, attracting increasing traffic every day. In January 2023, Son La Newspaper launched the Son La Electronic Newspaper application (App) on smart devices and mobile phones. At the same time, launching specialized pages in English, Thai, Mong, conveying information quickly, accurately, accurately, and well, and expanding to serve multiple audiences...

Electronic Newspaper technicians process news and articles.

Highlights in 2024, on May 1, Son La Newspaper launched Podcast news and used artificial intelligence (AI) technology to read radio, news, and articles on Son La Electronic Newspaper. On July 1, continued to release Short video products, weather news with software to support fast and attractive program production.

In addition, Son La Newspaper also develops social networking sites, such as Son La Newspaper fanpage, with more than 35,000 likes, over 54,000 followers; Youtube and tiktok channels rapidly increase the number of followers, helping to spread official and accurate information to a large number of readers, orienting public opinion. QR code scanning application on smartphones to view Son La Newspaper online, Facebook fanpage, Son La Newspaper Youtube channel.

People scan QR codes on smartphones to view Son La Electronic Newspaper.

Ms. Dinh Khanh Toan, Head of Women's Association Group 2, To Hieu Ward, Son La City, shared: Through monitoring, I see that the interface of Son La Electronic Newspaper has changed a lot, with many new sections, fast and accurate information, attractive content, and well meets the needs of readers.

Son La Electronic Newspaper has promoted the advantages of electronic newspapers with the feature "Multimedia, serving multiple audiences". In the first 9 months of 2024 alone, it published 274 issues, over 19,000 news, articles, and photos; of which, more than 3,000 news and articles were translated into English, Mong and Thai ethnic languages.

Ms. Mui Thi Ben, Ta Hoc village, Mai Son district, currently being treated at the Provincial Endocrinology Hospital, said: Since the village chief and the villagers shared, I have known about the Son La electronic newspaper in Thai. I have accessed and followed it every day. From the information in the newspaper, my sisters and I are being treated in the hospital, grasping information, especially the damage situation and recovery work due to the recent floods. This is a truly meaningful and necessary information channel for the Thai ethnic people.

Son La Electronic Newspaper has become a useful information channel for Ms. Mui Thi Ben, who is being treated at the Provincial Endocrinology Hospital.

In the digital transformation roadmap, Son La Newspaper identifies the Electronic Newspaper as the center, associated with the integrated electronic editorial office; applying digital technology in editorial office management, content production, content distribution, archiving press documents and managing interactive activities with readers on online platforms, optimized and increased efficiency by applying new digital technologies and editorial office data stored on the cloud. Converging the stages of weekly and monthly planning, production and distribution of content for printed newspapers, electronic newspapers and social networking sites associated with ensuring the safety and security of information systems.

Trinh Trung Hieu, a fourth-year student at Hanoi University of Foreign Languages, shared: During my time studying in Hanoi, I regularly followed Son La Electronic Newspaper to get news about my hometown. I really like the English news, and have introduced it to my friends to listen to, finding the information very fast and useful.

In addition to the achieved results, Son La Newspaper has encountered many difficulties due to human resources not meeting requirements; limited level and skills in applying science, technology, and analyzing information data; lack of funding for investment in infrastructure, equipment, and new software; some equipment has not met requirements in the process of creating images and performing techniques to improve the quality of press publications.

Son La Newspaper reporter guides Moc Chau district youth union members to scan QR code and install Son La Newspaper reading application

With the goal of being fast - accurate - correct - good, Son La Newspaper continues to lead, direct and focus on digital transformation, focusing on applying technology, creating and designing new information products on platforms, ensuring increased interaction with readers. Create conditions for reporters, editors, technicians, and broadcasters to participate in training courses on camera shooting and editing; train managers in management skills, and innovate journalism activities. Take advantage of the province's investment resources, produce new content, music videos or clips on TikTok that are truly attractive. Focus on innovating content and forms of propaganda, raising awareness, responsibility, working ability, and ethics of journalists, closely following the breath of life to enrich press publications, meet requirements, and fulfill the political tasks of the editorial office.

Yen Vi (Contributor)

Source: https://baosonla.org.vn/chuyen-doi-so-tinh-son-la-giai-doan-2021-2025-dinh-huong-den-nam-2030/bao-son-la-bat-nhip-chuyen-doi-so-DkgJmhkHR.html